#United States #New York #EX.CO #Scope3 #Green Media Products

EX.CO Partners with Scope3 to Promote Sustainable Advertising

In a significant move towards sustainability, EX.CO, the leading machine-learning video platform, has announced its partnership with Scope3, a frontrunner in the decarbonization of media and advertising. This collaboration aims to launch Green Media Products (GMPs), facilitating brands and agencies to measure and reduce their carbon emissions without compromising ad performance.

Progressing Towards a Sustainable Future

The announcement comes as the advertising industry faces increasing pressure to adopt more environmentally friendly practices. This partnership represents a pivotal step for EX.CO, allowing them to provide tools that measure the carbon footprint of video advertisements while promoting transparency in the ad tech ecosystem. According to Oren Regev, EX.CO's Chief Product Officer, the collaboration focuses on addressing sustainability with serious intent, aligning with the needs of the current advertising landscape.

Through Scope3’s advanced emissions measurement, brands and agencies utilizing EX.CO’s platform can gain valuable insights into their media strategies. The data allows advertisers to make informed decisions, paving the way for more responsible media purchases. What’s more, publishers on the EX.CO platform can present their inventory as green options, ensuring full transparency in media deals.

Innovation at Its Core

By employing a proprietary ad server optimized for sustainability, EX.CO sets itself apart from other players in the industry. Their machine-learning-based yield engine not only enhances return on investment for publishers but also significantly limits ad requests. This approach reduces energy consumption and carbon emissions traditionally associated with advertising delivery, promoting efficiency across the board.

EX.CO’s efforts have shown promising results; initial Scope3 modeling reveals that campaigns running on their platform produce 14% fewer carbon emissions than standard industry campaigns, with climate risk being less than 1%.

Meeting Demand for Green Solutions

In a market increasingly focused on sustainability, advertisers are on the hunt for ways to align their investments with eco-friendly initiatives. With big publishers prioritizing sustainable partners, EX.CO is positioned to offer essential tools for both sides of the industry. The integration of Scope3 solutions enables the creation of lower-carbon media options, allowing advertisers to reduce their environmental impact while maintaining high campaign performance.

Conclusion

As we move forward, the collaboration between EX.CO and Scope3 is an exemplary model of how technological advancements and sustainability can coexist in the advertising sphere. With the introduction of Green Media Products, EX.CO not only enhances its service offerings but also plays a vital role in transforming the advertising industry's approach to sustainability. By championing transparency and responsible practices, this partnership paves the way for a future where environmental responsibility is at the forefront of media strategies. For those in the advertising realm, partnering with companies dedicated to sustainability might just be the key to unlocking new opportunities while contributing positively to our planet.