Papas at La Folle Journée
2025-04-24 09:24:49

Papas Collaborates with La Folle Journée Tokyo 2025 in Unique Event

Papas' Partnership with La Folle Journée Tokyo 2025



Papas, a well-known fashion brand based in Shibuya, Tokyo, is set to participate in one of the most anticipated cultural events, La Folle Journée Tokyo 2025. From May 3rd to May 5th, this renowned classical music festival will take place at the Tokyo International Forum, and Papas is proud to contribute by sponsoring 600 staff T-shirts for event personnel.

In addition to this contribution, Papas will be offering a special 10% discount to customers who present their ticket stubs from the festival at their flagship store, Papas Mademoiselle NON NON Marunouchi, located in the heart of Tokyo. This initiative runs throughout the festival dates, reflecting Papas' commitment to supporting cultural events and enhancing the experience of visitors.

As a brand, Papas has continuously embraced the love for music and culture while focusing on lifestyle enhancements for its customers. Established in 1986, Papas aims to provide casual wear for contemporary men, with a name derived from the affectionate nickname of the famous author Ernest Hemingway. The brand is known for its dedication to quality Japanese craftsmanship and the use of premium materials, ensuring a perfect fit and comfort for all wearers.

Papas Staff T-Shirt

Event Overview: La Folle Journée Tokyo 2025


  • - Dates: May 3rd (Fri) - May 5th (Sun), 2025
  • - Location: Tokyo International Forum
  • - Special Offer: Present your ticket stub for a 10% discount at Papas Mademoiselle NON NON Marunouchi (some exclusions apply).
  • - More Information: Visit La Folle Journée Tokyo 2025 for full event details.

About Papas


Papas has always pursued the ideology of "Made in Japan" since its inception, focusing on meticulous craftsmanship that combines time-honored techniques and the finest materials available. Their designs are intended not just to be worn, but to become an integral part of the lifestyle of modern men. The brand operates 67 stores nationwide, making it accessible for those who appreciate high-quality fashion. Check out the complete store list at Papas Store List.

About Mademoiselle NON NON


The brand Mademoiselle NON NON has a rich history dating back to 1964 when it started as a small boutique in Harajuku. With the philosophy that "ordinary is wonderful, and wonderful is ordinary," the brand focuses on creating clothes that enhance the wearer’s beauty without overshadowing it. They prioritize comfort and practicality, using high-quality materials that allow for long-term wear. Mademoiselle NON NON operates 66 stores across Japan. View the store locations through their site Mademoiselle NON NON Store List.

For further insights on the brand’s uniqueness, read Papas Features and discover what makes Papas an irreplaceable part of the fashion scene.

Papas is clearly more than just a clothing brand; it is a celebration of culture, style, and the enjoyment of life through music and fashion. Their partnership with La Folle Journée is a testament to this philosophy, inviting everyone to join in the extraordinary experience this coming May.


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Topics Entertainment & Media)

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