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HTX Unveils the Enhanced 'Huobao': A New Era of User Engagement

On May 18, 2026, HTX, a leading digital asset exchange, celebrated the debut of its newly revamped digital avatar, Huobao, during an event dubbed the "Huobao Birthday Fantasy Carnival." This occasion marked an important step towards redefining user community interactions, showcasing the brand's commitment to creating engaging experiences for its users.

The carnival atmosphere was transformed into a vibrant series of game booths, where the lively "Miss HTX" team acted as booth masters, connecting directly with users and influencer figures. This not only fostered a sense of community but also emphasized HTX's goal of humanizing the brand.

A Shift from Mascot to Emotional Totem

Originally viewed as just a mascot, Huobao has undergone a significant transformation to become HTX's "user emotional totem". This change reflects the evolving relationship between the brand and its user base. Molly, HTX's spokesperson, emphasized that Huobao has transcended its role as a mere image; it symbolizes a collective understanding and connection among users, evidenced by how frequently veteran members incorporate Huobao emojis in their conversations and even alter their wallet nicknames.

With the crypto world often characterized as clinical and number-focused, HTX aims to instill warmth into its community. Huobao serves as the conduit for this emotional engagement, fostering closer ties with users and enhancing their experience within the platform.

Introducing the 'Huobao Squad'

One of the event's highlights was the introduction of the "Huobao Squad," which features five unique characters that embody distinct user archetypes within the trading space:
1. Ironhead Bao - A steadfast holder; their motto, "Never check the balance, always tear up with joy, forever a believer in HOLD," reflects the conviction of long-term investors who withstand market fluctuations.
2. Futures Bao - A figure that balances resilience and independence, gracefully asserting, "Between going short and going long, I choose to let go."
3. Charge Bao (Captain P) - Embodying the adventurous spirit of traders, whose call to arms is: "Roger that, charge! Win and it's a villa by the sea; lose and it's back to hard labor."
4. New Coin Bao - Representing the curious early adopters who believe, "Luck is also a form of strength."
5. Earn Bao - Celebrated as "HTX's Biggest Winner of 2025–2026," this character underscores the importance of stable yields, advising that, "No matter how turbulent the market gets, yields from HTX Earn remain steady."

The introduction of the Huobao Squad serves to deepen HTX's emotional connection to its users, presenting colorful personas that users can relate to and identify with.

Strategic Focus on Earn Products

This transformation aligns seamlessly with HTX's sharpened focus on its Earn products. Insights from recent market research indicated that users crave benefits like APY Booster Coupons for enhanced yield experiences, rather than the more traditional trading discounts. As a result, HTX's Earn product line has witnessed consistent growth, with user engagement flourishing over five consecutive quarters.

A notable offering is the VIP Flexible program, launched in March, designed explicitly for high-net-worth clients. By providing an enticing maximum APY of up to 9%—drastically exceeding typical options—this initiative speaks to the rising demand for stable returns without a lock-up period.

Expanding the Futures Ecosystem

While the Earn products gain momentum, HTX remains committed to enhancing its futures ecosystem. This year, HTX's traditional financial (TradFi) approach has expanded, supporting over 50 asset types that enrich user options for portfolio diversification. This dual approach—balancing Earn with Futures—ensures that HTX meets the varied needs of its clientele, catering to both stable investors and active traders.

Humanizing the Crypto Experience with Miss HTX

The event also shone a light on the "Miss HTX" team, an ensemble of customer service champions who were selected through a competitive process. Their role transcends mere support; they actively engage in user-building initiatives and address user issues directly. Each member of the team represents a specific business area, reinforcing the brand's commitment to personalized service.

Looking Ahead

The enhancement of Huobao symbolizes a pivotal transition point for HTX. As the platform advances, it aims to bolster both its business and brand identity by focusing on Earn and Futures strategies. Simultaneously, HTX plans to deepen user relationships through engaging experiences led by Huobao, the Miss HTX team, and various offline events. This concerted strategy emphasizes that HTX is not just a financial platform but a thriving community, where relationships are nurtured beyond conventional transactions.

HTX’s journey with Huobao is just beginning, and the future promises to grow more vibrant as it navigates the intricate landscape of the crypto world, satisfying users’ desires for a more enriching, connected experience.

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