#Japan #Tokyo #Chocolate #sweets #FamilyMart

FamilyMart's New Chocolate Delights

On October 28, 2025, FamilyMart will kick off its "Drowning in Chocolate!" campaign, featuring 11 scrumptious chocolate sweets aimed at tantalizing taste buds nationwide. This is part of their ongoing "Sweets at FamilyMart" series, which has been making waves since last year. With around 16,400 convenience stores participating, this launch promises to elevate the convenience store snack experience to new heights.

Ahead of the official launch, a press event and tasting session took place on October 24, attracting media and industry insiders. The session was led by Minako Yamaoka, head of the Sweets Department, who elaborated on the unique features of each product while attendees enjoyed a buffet of chocolate sweets.

Star of the Show: Rich Chocolate Dome Cake

Among the various sweets sampled, the "Rich Chocolate Dome Cake" emerged as a standout. An informal survey of 49 attendees revealed that the majority agreed this cake should be a must-try for any chocolate lover. The product features a decadent chocolate ganache layered over a rich chocolate cake and is topped with a stunning dome of chocolate mousse decorated in a vibrant marbled pattern. Media representatives expressed enthusiasm, stating that they were eager to introduce this item to their readership.

High Praise for Convenience Store Quality

Participants were also asked about their perceptions of quality, with an impressive 64% identifying the "Rich Chocolate Dome Cake" as a dessert that defies expectations for convenience store sweets. Many attendees expressed a desire to indulge in this treat during various occasions; almost half preferred enjoying it during snack time, while others envisioned it as a delightful reward amidst work or study breaks.

A High Rate of Repurchase Intent

When queried about purchasing intentions, a whopping 90% of participants indicated they would be likely to buy the sweets again based on their tasting experience. The survey also highlighted the "Triple Chocolate Croissant Doughnut" as another stand-out option that made an impression, featuring both aesthetics and taste. Echoed sentiments of its lavish quality likened it to offerings found at upscale dessert buffets, reinforcing that these convenience-store treats are a cut above the rest.

Event Overview

• - Date of Survey: October 24, 2025
• - Participants: Attendees of FamilyMart’s press event and tasting session
• - Participants Count: 49 individuals, including media
• - Demographic: Men and women aged 20 to 60

All products tasted were the same as those available in stores.

Detailed Product Lineup

1. Rich Chocolate Dome Cake
- Price: 366 yen (tax included 395 yen)
- Highlights:
- Luscious chocolate sauce
- Indulgent chocolate ganache
- Velvety chocolate mousse
- Description: A beautiful dome mousse sits atop a chocolate cake base with a generous swirl of chocolate ganache in the center. The mousse contains a rich, flowing chocolate sauce that adds to its appeal.

2. Crispy Chocolate Sand
- Price: 276 yen (tax included 298 yen)
- Highlights:
- Crunchy chocolate coating
- Smooth chocolate cream
- Subtle bitterness from chocolate sauce
- Description: Sandwiches of crisp biscuit layers envelop a luscious, mildly bitter chocolate cream center, offering a textural delight.

3. Triple Chocolate Croissant Doughnut
- Price: 184 yen (tax included 198 yen)
- Highlights:
- Creamy chocolate filling
- Silky smooth chocolate whip
- Rich chocolate coating
- Description: A cocoa doughnut croissant brimming with chocolate cream and topped with a rich chocolate coating.

Additionally, FamilyMart is conducting a social media campaign where fans can win exclusive merchandise by participating in specific posts with the hashtag #DrowningInChocolate, showcasing their commitment to engaging with customers both in-store and online.

In conclusion, FamilyMart continues to redefine convenience store sweets by emphasizing quality, flavor, and a sense of indulgence. Each new product is designed not only to meet but exceed expectations, propelling them into the realm of gourmet desserts mobile fans can enjoy anywhere.