#USA #Boston #Intellectual Property #Temu #INTA

Temu Joins INTA for Stronger Global IP Protection

In a significant step towards enhancing the integrity of online marketplaces, Temu, a rapidly growing global e-commerce platform, has officially joined the International Trademark Association (INTA) as a corporate member. This initiative is not merely a formality; it signifies Temu's dedication to establishing a secure and reliable shopping experience for its customers through stronger intellectual property (IP) protections.

About INTA

INTA stands as a vital organization within the global trademark ecosystem, comprising over 6,700 organizations and representing more than 37,000 trademark professionals and brand owners across 181 countries. The association fosters cooperation among its members to advance IP rights globally, making it an influential entity in the fight against counterfeiting and trademark infringement.

Temu's Commitment to Anti-Counterfeiting

By joining INTA, Temu has taken a decisive stance against counterfeiting activities that undermine both the interests of brands and the safety of consumers. As part of its membership, Temu has engaged with INTA's Anti-Counterfeiting Committee, participating actively in initiatives designed to share best practices on minimizing counterfeiting risks. According to Alastair Gray, Director of Anti-Counterfeiting at INTA, Temu's involvement in programs such as the annual Anti-Counterfeiting Workshop reflects a strong intention to contribute meaningfully to ongoing discussions and strategies within the community.

During the 2025 INTA Annual Meeting in San Diego, Temu played a pivotal role by moderating discussions at the Anti-Counterfeiting Committee Roundtable. These dialogues involved brand owners, online platforms, and government officials, centering on the latest technologies and collaborative practices to strengthen global anti-counterfeiting efforts.

Active Participation in Workshops

Temu's commitment extends beyond mere membership. The company also actively participates in INTA-led online workshops such as the Online Platform Notice and Takedown Certification Program. These workshops focus on enhancing procedures for taking down counterfeit listings and provide guidelines for improving the quality and accuracy of notices issued by rights holders. Such educational endeavors aim at fostering more efficient removal processes and better governance in content moderation across platforms.

Significant Investments in IP Enforcement

Since its inception in 2022, Temu has made substantial investments in IP enforcement, reflecting its proactive approach to safeguarding its marketplace. This includes rigorous seller vetting processes, compliance training, round-the-clock algorithmic surveillance, and manual review to detect and eliminate counterfeit listings swiftly. Furthermore, Temu has introduced an internal enforcement team that oversees claims with precision and speed, highlighting the company's resolve to uphold high standards of integrity within its platform.

Temu's Vision

Temu's rise in the e-commerce landscape is impressive, with operations spanning over 90 markets around the globe. The platform aims to connect consumers with a broad range of manufacturers, brands, and business partners while providing affordable and high-quality products. The company’s alignment with INTA demonstrates a commitment not only to the growth of its business but also to the empowerment of consumers by establishing a safe shopping environment.

In conclusion, Temu's collaboration with INTA marks a significant advancement in the realm of global IP protection. This partnership signifies a collective ambition among industry stakeholders to combat counterfeiting effectively, protect consumers, and nurture a trustworthy online marketplace. With ongoing efforts to enhance anti-counterfeiting strategies, Temu sets a robust precedent within the online retail space, showcasing how cooperative endeavors can lead to meaningful improvements in IP rights protection.