Founders Row Takes a Bold Step with Investment in Hot Box Pretzels

On December 16, 2025, Founders Row made headlines by announcing its very first minority investment. The entrepreneurial focus of this investment is none other than Hot Box Pretzels, a next-generation pretzel brand co-founded by the ambitious Roman Desmond. This marks a significant milestone not just for the startup but also for Founders Row, emphasizing its mission to support innovative founders in the consumer space.

The Genesis of Hot Box Pretzels

The story began in 2023 when Roman Desmond, then just 20 years old and a college dropout, reached out to Jamie Weeks, the founder of Founders Row. His direct message conveyed passion, determination, and a heartfelt request for guidance: “I’ve got a small food truck business and need to be pointed in the right direction. Would you take time to listen?”

Weeks, recognizing the potential and ambition in Desmond’s message, agreed to take the call. This simple act of mentorship blossomed into a nurturing relationship as Desmond refined the concept of Hot Box Pretzels. Starting as a food truck business, the brand quickly received national recognition after being featured in the second season of Gordon Ramsay's