#United States #Austin #Dallas Cowboys #Specialty Plates #Texas AM University

My Plates Unveils Top Specialty Plates for 2025

On March 18, 2026, My Plates, the official provider for specialty license plates in Texas, announced its annual ranking of the top-selling designs for the year 2025. For the first time, the Black & White Premium Embossed plate has captured the ultimate position on the list, showcasing a shift in public taste and preference for license designs.

A New Champion

Launched in January 2025, the Black & White Premium Embossed design sold an impressive 17,763 units across the state, dethroning the long-standing favorite, Classic Black, which has consistently held the top spot since 2017. This year, Classic Black slid down to third place, selling 6,801 plates. The second position was claimed by the Classic Black Silver plate, with 6,903 units sold, reflecting Texans' persistent love for the sleek elegance that black plates offer.

Insights from My Plates

Steve Farrar, CEO and President of My Plates, shared insights into these trends. “Black and white plates are extremely popular in Texas. They exude modernity and charm, seamlessly blending with any vehicle color,” he stated. This indicates that Texas residents are clearly gravitating toward more streamlined and versatile designs.

College & Sports Plate Rankings

In the realm of college-themed plates, Texas A&M University emerged as the frontrunner, maintaining its appeal among fans and alumni alike. Following closely were the University of Texas in second place and Texas Tech University in third.

In the sports categories, the Dallas Cowboys continued their dominance as the top choice among Texans, with the Dallas Stars and the Houston Texans securing the next two positions, respectively. This reflects the robust fan base these teams maintain within the state, further emphasizing Texas' rich sports culture.

Charitable Impact

Highlighting the purpose behind specialty plates, the Texas Parks and Wildlife department shined in the charity segment. The Bluebonnet design took the top spot, followed by the Horned Lizard and the Monarch Butterfly plates. It’s evident that Texans not only appreciate aesthetic designs but also wish to support their environment through their vehicle choices.

A Year of Sales Success

Over the past year, My Plates has reported staggering sales figures, with over 87,900 specialty plates sold, generating upwards of $26.6 million in gross revenue. This data underscores the popularity and demand for personalized plate options among Texas drivers.

My Plates boasts over 550 unique designs available, featuring a variety of themes from Texas pride to sports, academia, and charity. For those interested in revamping their vehicle's appearance in the new year, My Plates offers options starting as low as $30 per year, providing affordable choices to the enthusiasts.

In summary, 2025 has been a remarkable year for My Plates, marking a significant shift in popular designs and showing Texans' enduring passion for customization in every aspect of their lives.