Exciting Collaboration: Morinaga and FamilyMart Introduce New Sweet and Savory Treats!

Morinaga Collaboration: A New Delicious Journey Begins

In an exciting development for sweet lovers, FamilyMart is set to launch a collaboration campaign with the beloved confectionery brand Morinaga on April 14, 2026. This special event showcases eight unique products inspired by Morinaga’s iconic candies, aimed at delighting fans nationwide. As FamilyMart celebrates its 45th anniversary, the campaign carries the theme of “the most delicious,” and these creations are sure to reflect that motto.

Celebrating Classic Flavors with a Twist

FamilyMart, headquartered in Minato, Tokyo, continues to innovate as it approaches four and a half decades in the convenience store industry. The collaboration with Morinaga is a testament to this spirit of innovation, blending nostalgia with modern culinary innovation. The campaign offers a diverse selection of treats that transform classic Morinaga flavors into exciting desserts and snacks.

Among the enticing offerings are the Fresh Angel Pie, Koeda Crepe, and Salted Caramel Hot Cake Bun. Each product is designed to evoke the essence of Morinaga’s long-loved treats while providing a fresh culinary experience.

Featured Products

1. Fresh Angel Pie - Price: ¥276 (Tax included: ¥298)
- Launch: April 14, 2026
- Description: A chilled dessert recreating the classic Angel Pie from 1961, featuring whipped cream and marshmallow sandwiched between flower-shaped biscuits, all coated in chocolate. (Limited edition)

2. Koeda Crepe - Price: ¥276 (Tax included: ¥298)
- Launch: April 14, 2026
- Description: A delightful crepe inspired by Morinaga’s Koeda, filled with a rich chocolate cream and topped with crunchy almond puffs for an extra layer of flavor. (Limited edition)

3. Oven-Baked Melting Morinaga Milk Caramel Pudding - Price: ¥213 (Tax included: ¥230)
- Launch: April 14, 2026
- Description: A silky caramel pudding inspired by Morinaga’s famous milk caramel, topped with a luscious caramel sauce for a complete taste experience. (Limited edition)

4. Morinaga Milk Caramel Madeleine - Price: ¥165 (Tax included: ¥178)
- Launch: April 14, 2026
- Description: Moist and flavorful madeleine cakes reflecting the beloved taste of Morinaga’s milk caramel, perfect for a sweet treat. (Limited edition)

5. Morinaga Milk Cocoa Tart - Price: ¥167 (Tax included: ¥180)
- Launch: April 14, 2026
- Description: A tart that embodies the delicious flavors of Morinaga’s milk cocoa, combining cocoa richness with milky sweetness. (Limited edition)

6. Morinaga Supervised Hot Cake Bun (Salted Caramel) - Price: ¥172 (Tax included: ¥185)
- Launch: April 14, 2026
- Description: A fluffy bun inspired by Morinaga's hot cakes, featuring a salted caramel filling made with Lorraine rock salt. The result is a sweet and salty delight! (Limited edition)

7. Angel Pie Vanilla - Price: ¥110 (Tax included: ¥118)
- Launch: April 14, 2026
- Description: A delightful combination of chocolate, marshmallow, and biscuit all in one satisfying bite. Enjoy the fluffy and chewy textures of this special treat. (Limited edition)

8. Kyoro-chan’s Crispy Peanuts - Price: ¥138 (Tax included: ¥149)
- Launch: April 14, 2026
- Description: Crispy peanuts coated in a delicious crisp layer, perfect for snacking anytime. Their addictive crunch is sure to please. (Limited edition)

Words from Morinaga

Morinaga’s representatives have expressed their excitement about this collaboration, especially as it coincides with FamilyMart’s 45th anniversary. They emphasized that the products leverage the intrinsic charm of Morinaga’s popular flavors while showcasing FamilyMart’s unique concepts. After refining each creation through numerous trials, Morinaga encourages everyone to take this opportunity to enjoy their beloved sweets.

Looking Forward

As FamilyMart looks to the future with the slogan “Your favorite convenience store,” they continue to embody a place that connects with customers on a personal level while being integral to their daily lives. This collaboration marks yet another step in FamilyMart’s ongoing commitment to innovation and customer satisfaction.

For more details, visit FamilyMart’s special 45th-anniversary website at FamilyMart Anniversary Campaign.