#USA #New York #Lando Norris #Tumi #19 Degree Lite

TUMI Launches 19 Degree Lite Collection with Lando Norris

TUMI, the renowned international brand for travel and lifestyle products, has just announced the second phase of its innovative campaign showcasing the 19 Degree Lite collection. Featuring Formula 1 superstar Lando Norris as its global ambassador, this campaign emphasizes the concept of 'Uncompromising Lightness', aligning perfectly with modern travel needs.

The 19 Degree Lite Collection

The highlight of this collection lies in its remarkably lightweight design, allowing travelers to navigate with ease. This new line includes two checked luggage options: the Extended Trip 4-Wheeled Packing Case and the shorter trip comparable variant. Additionally, the collection offers two carry-on models— the International 4-Wheeled Carry-On and the Continental 4-Wheeled Carry-On. The collection is available in an array of attractive colors including Blush, Titanium Grey, and Black Graphite, with some seasonal colors like Amber and Cobalt. Prices range between $795 to $995, making it an attractive investment for frequent travelers.

Lando Norris: The Perfect Ambassador

Speaking about the collaboration, Lando Norris expressed his excitement, recalling his memorable journey to Lake Como while using the 19 Degree Lite luggage. According to him, the experience was 'effortless', allowing him to fully immerse himself in the stunning landscapes without the hassle of heavy luggage. Norris, celebrated not only for his racing skills but also for his precision and style, is the perfect fit to embody the spirit of TUMI’s latest collection.

Captivating Campaign Imagery

The campaign, directed by Keane Pearce Shaw with photography by Emma Panchot, showcases Lando navigating the picturesque streets around Lake Como, effortlessly maneuvering his TUMI luggage. This visual representation underlines the core message of freedom and agility associated with the 19 Degree Lite collection, mirroring the grace and finesse he showcases on the racetrack.

Collaboration with McLaren

Adding to the excitement, TUMI has also unveiled a collaboration with McLaren, introducing a new colorway aptly named Super Grey, inspired by their bestselling car shade, Supernova Silver. Alongside the 19 Degree Lite line, the collection features pieces from TUMI's legendary Harrison, Alpha Bravo, and Turin collections, blending functionality with high-brow design aesthetics.

A Commitment to Excellence

Victor Sanz, TUMI's Creative Director, expressed his commitment to relentless innovation in creating high-quality travel products. He believes the 19 Degree Lite series sets a new benchmark in lightweight traveling—an ideal companion for dynamic individuals pursuing their passions. The campaign invites customers to explore TUMI's offerings worldwide, emphasizing ease and style whether at the airport or en route to their next adventure.

Join the Journey

For more insights into this captivating launch, follow TUMI on its social media channels @TUMITravel. The company promises to share behind-the-scenes content from the campaign, offering fans a closer look at the unique travel experiences made possible with TUMI luggage.

Founded in 1975, TUMI has consistently delivered top-notch business and travel products that enhance and simplify life on the go, ensuring every journey is extraordinary. Discover more about TUMI and its innovative offerings on TUMI.com.