Revitalizing Masculinity: MARO17 Unveils New Skincare Line with Mamoru Miyano

MARO17's New Skincare Line Featuring Mamoru Miyano

The excitement builds as MARO17, a premier men's care brand launched by Nature Lab based in Shibuya, Tokyo, introduces its eagerly awaited skincare range. This new product line, set to hit the shelves on October 1, 2025, showcases the essence of sophisticated masculinity. The dual introduction consists of a high-moisture skin lotion and a medicated skin serum, perfectly catering to the skincare needs of men in their 30s and 40s.

MARO17: A Brand with Vision

Maro17 aims to embody the spirit of perseverance with its tagline, "Don't give up yet, right?" This brand has made its mark with unique formulations featuring peptides for moisturization in various men’s products, including shampoos and conditioners, receiving accolades from reputable publications like MONOQLO and MonoMax. The launch of the skincare line is a significant step forward, continuing the brand's commitment to addressing common skin concerns faced by adult men, such as dryness, rough skin, dark spots, wrinkles, and oily skin.

Products to Look For

1. MARO17 Skin Lotion: This lightweight, non-greasy lotion promises deep hydration, combining retinol, niacinamide, and collagen for a refreshing texture that penetrates the skin layers, delivering a bracing boost of moisture. The inclusion of unique MARO17 proprietary hydrating ingredient, Hulk Collagen, ensures your skin regains firmness and elasticity, a reassuring remedy for the often neglected male skin.

2. MARO17 Medicinal Skin Serum: This high-performance serum effectively fights wrinkles and inhibits the formation of dark spots. The serum’s luxurious texture balances cream-like richness with a refreshing essence, ensuring the skin stays supple and retains moisture. With an array of powerful ingredients, including niacinamide, evening primrose extract, blueberry leaf extract, and peppermint extract, this product is designed to improve wrinkles and prevent melanin production, addressing age-related skin concerns effectively.

The Concept Behind the CM

The brand ambassador for MARO17, Mamoru Miyano, personifies the charm of the modern man, emphasizing the concept of enhancing masculine allure in this latest commercial. His elegant movements and distinctive voice convey the essence of the MARO17 identity—stylish and sophisticated. The CM creatively utilizes a 16mm film approach combined with smoky soundtracks, highlighting the high fashion appeal that aligns with the overall product ethos.

The commercial titled, "Maro17: Don't Give Up Yet? Skincare Edition," directed by hiro kimura, has aired primarily in the Kanto region and features both 15-second and 30-second clips to capture the attention of potential consumers.