Native Pet Supplements Expands Nationally with Whole Foods Market Partnership
In a remarkable move within the pet health industry, Native Pet, a well-respected brand specializing in supplements for pets, has announced its partnership with
Whole Foods Market. This initiative marks a historic milestone as Native Pet becomes the first pet supplement line to be featured at Whole Foods, a leader in the natural grocery sector.
For over a decade, many pet owners have embraced the practice of integrating supplements into their pets' daily diets, and Native Pet has established itself as a prominent advocate for this trend. Founded eight years ago in
St. Louis, this brand has rapidly gained traction, positioning itself as a trusted source for enhancing pet wellness through superior nutritional products.
The announcement involves the introduction of Native Pet supplements in all 522 Whole Foods stores across the country. This move is not just about product placement; it signifies a larger cultural shift in the way consumers approach pet nutrition. The modern pet parent is increasingly seeking the same high standards of health and wellness for their pets as they do for themselves.
Dan Schaefer, co-founder and CEO of Native Pet, expressed enthusiasm regarding the partnership, stating, “The natural grocery loyalist is already part of Native Pet's growing, cult-like consumer base. These stores already offer an impressive range of human supplements, and it’s time for pet owners to have that same access for their furry family members.”.
The U.S. pet supplements market is on the cusp of immense growth, with projections suggesting it will reach
$2.44 billion in the near future, reflecting a compound annual growth rate of
7.5%. This trend underscores the increasing importance of pet health and wellness in consumer preferences.
Product Showcase
Under this partnership, Whole Foods will carry six popular products from
Native Pet, including:
- - The Daily – An all-in-one, 11-in-1 powder supplement designed for overall pet health.
- - Probiotic – A tailored blend to support gut health.
- - Pumpkin – A natural powdered supplement aimed at promoting healthy bowel functions.
- - Calm – Chews formulated to help alleviate anxiety and promote relaxation.
- - Allergy – Chews designed to tackle seasonal allergies in pets.
- - Sockeye Salmon Oil – A premium fish oil supplement recently launched.
Moreover, Native Pet supplements have also made their way into
Sprouts Farmers Market, reinforcing the brand’s commitment to expanding accessibility. Originally available at 443 Sprouts stores, Native Pet has since introduced additional products including
Goat Milk,
Omega Oil, and others.
Quality and Transparency
All Native Pet products are crafted under strict manufacturing standards, ensuring clean formulations backed by veterinary nutritionists. This dedication to quality is pivotal, given the growing consumer demand for transparency in pet food and supplements.
“Pet parents want the same quality and wellness routines for their pets as they expect for themselves,” Schaefer continued. The philosophy of
Around the Bowl Nutrition™ exemplifies Native Pet's mission to elevate the nutritional standards for all pets, regardless of their dietary needs.
As the brand makes waves in Whole Foods and Sprouts markets, it emphasizes its commitment to supporting pet wellness across all food types and price points, reinforcing the idea that every pet deserves high-quality nutrition.
Conclusion
With the advent of partnerships like this, Native Pet is poised to lead the way in the pet supplement revolution, effectively changing the landscape of pet care for years to come. As pet owners continue to explore ways to enhance their pets’ diets, Native Pet offers products that speak to the heart of proper pet nutrition, ensuring that furry friends receive the best possible care.