#Japan #Tokyo #Donna #Lotte #Eve

Lotte's Iconic Chewing Gums 'Eve' and 'Donna' Are Back!

In an exciting announcement, Lotte Co., Ltd., based in Shinjuku, Tokyo, has confirmed the return of two of its most beloved chewing gums, "Eve" and "Donna," set to hit the shelves on August 19, 2025. This revival comes after the overwhelming success of their previous release, with the "Eve" gum experiencing a 220% sales increase compared to projected figures from August 2024 to January 2025. Such popularity has led the company to bring back these classic flavors, promising not just nostalgia but also engaging a new generation of gum enthusiasts.

The Alluring Aroma of 'Eve'

Initially launched in 1972 and fondly remembered as a "fragrance gum," "Eve" is characterized by its delightful osmanthus scent complemented by notes of rose and jasmine. The iconic packaging, reminiscent of its original golden design from the 1970s, has been meticulously recreated, replete with retro flower illustrations that add an adorable touch. The gum will be available in packs containing nine pieces, with an estimated retail price of around 151 yen (tax included).

The recent revival in 2024 was met with heartwarming feedback from fans who cherished the flavor, leading many former customers to reminisce about how the smell they once adored rekindled connections with their families, sparking conversations among different generations.

The Sweet Resurgence of 'Donna'

Joining "Eve" is "Donna," which was first introduced in 1983 and last sold in 1987. Known for its elegant blend of jasmine and menthol with a rich rose base, "Donna" has similarly garnered requests for a comeback, with enthusiastic customers urging Lotte to revive this beloved gum. The gum's packaging will feature a charming pink design, also reflecting its retro roots with floral illustrations, capturing the hearts of a broad audience. Like "Eve," it will also come with nine pieces per pack at a similar price point.

Both g кms are positioned not just as treats but as connectors of memories and nostalgia for many. The revival of these flavors underscores the emotional bonds they evoke, with the brand aiming to provide an opportunity for family discussions through the shared enjoyment of these nostalgically fragrant gums.

The Vision Behind the Revival

The marketing team at Lotte expresses a heartfelt sentiment shared by numerous customers who wish to experience the flavors that once played a significant role in their lives. One remarkable story illustrated the impact of "Eve" when a couple who fondly remembered it engaged in lively conversation with their intrigued teenage daughter about the taste they'd cherished in their youth. Such interactions highlight that these products transcend mere chewing gum, becoming tools for storytelling between generations.

The design philosophy behind the revival pays tribute to the nostalgic aesthetic of the past while ensuring a contemporary flair. The aim is to evoke sentiments of both affection and freshness, making these gums appealing to diverse age groups. In a time where family gatherings often see individuals distracted by their devices, Lotte hopes that the captivating aromas of "Eve" and "Donna" can serve as delightful icebreakers, enriching familial bonds as people connect over shared experiences.

A Flavorful Journey Across Generations

As the launch date approaches, anticipation builds around these unique gum flavors which promise to bring together families and friends. The simple act of chewing a piece of gum may very well spark engaging conversations about the past while welcoming the new. Lotte invites everyone to relive cherished memories and discover the delightful tastes that have survived the test of time.

For more information about these nostalgic launches, visit the Lotte Official Website.