#Japan #Frozen Noodles #Kenmin Foods #Hyogo Factory #Sasayama

Kenmin Foods Celebrates Sales Milestone at Its Hyogo Factory

Kenmin Foods Co., Ltd, a leader in the rice vermicelli market, has announced a significant achievement—the sale of over 100,000 packs of frozen noodles through vending machines installed at its factory in Sasayama, Hyogo. The company, known for its brand, which commands a 45.5% share of the domestic rice vermicelli market, has been serving delicious noodle dishes since its founding in 1950.

Located at the Kenmin Foods Sasayama Factory, the two vending machines, set up at the plant, have become a hub for both locals and visitors alike. From the excitement of returning home for the holidays to enjoying a weekend camping trip or motorcycle touring, the self-service machines cater to a diverse clientele eager to savor that unique taste of Kenmin’s rice vermicelli.

Among the products offered, the top seller is the “surprise! Limited Offer Pack,” a unique offering found only at the Sasayama location, keeping customers on their toes regarding what they might discover. Additionally, the vending machines also feature seasonal specialties like the locally sourced “Tamba Black Edamame,” which adds an extra layer of exclusivity and excitement for customers eager to explore different products with each visit.

Not just limited to frozen noodles, the vending machines provide a range of refreshments, including soft drinks, room-temperature vermicelli, and even self-produced tea leaves. With four vending machines in total, these installations have become a minor attraction, especially during Christmas, when they are illuminated, offering a charming stop for those exploring the Tamba Sasayama area. Visitors are encouraged to stop by and effortlessly enjoy a taste of Tamba’s culinary delights.

In a bid to enhance customer engagement and recognition further, Kenmin Foods aims to expand its reach, providing more opportunities for customers to access high-quality products easily. The introduction of the frozen noodle vending machines represents a new sales channel, particularly beneficial in the post-pandemic era, ensuring a contact-free purchasing experience.

The Origins of the Frozen Noodle Vending Machines

The Sasayama factory was established in 1978 and has been continuously producing delicious frozen noodles since then. The company introduced these vending machines as part of a strategy to expand contactless purchasing options in September 2021, installing the first machine at its head office in Kobe.

The Sasayama location’s first vending machine was installed on October 28, 2021, followed by a second machine in April 2023. The products available at the Sasayama factory vending machines are priced affordably, reflecting their direct-to-consumer model—an effort to give back to the loyal customers who support them.

With the mission of bringing Kenmin's quality frozen vermicelli and harusame (glass noodles) to local communities, the vending machines have proven an ingenious way to provide convenience while celebrating the factory’s heritage and dedication to quality.

Key Details About the Frozen Noodle Vending Machines

• - Main Products: Frozen vermicelli, harusame, and chapche (Korean stir-fried noodles)
• - Location: In front of Kenmin Foods Sasayama Factory, 2-7 Izumi, Sasayama, Hyogo
• - Specialties: Unique frozen vermicelli packs, Tamba Black Edamame, and limited-time surprise offers

The vending machines are more than just a way to buy noodles; they are a reflection of Kenmin's innovative approach to bridging traditional food with modern convenience. Visitors can easily access these machines 24/7, making it a popular option for noodle enthusiasts.

The Legacy of Kenmin Foods

Founded by Takamura Kenmin, Kenmin Foods has brought a rich history of flavor to Japan since 1950. Their flagship product, “Kenmin Yaki Bifun,” was the world’s first instant rice vermicelli and has been recognized by the Guinness World Records as the longest-selling instant noodle brand. This commitment to quality has kept them at the forefront of the industry, with future plans to establish a strong presence in gluten-free cuisine.

As the company continues to innovate, they remain dedicated to providing delicious and accessible noodle options to all, solidifying their place in Japan’s culinary landscape for years to come.