#Japan #Backlight #Tsukuwe #ENTRY DRAMA #Hiroshima, Tokyo

New Era of Branding: Backlight and Tsukuwé Collaboration

In a groundbreaking partnership, Hiroshima-based Backlight Co., Ltd. (President: Yu Sasaki) has formed a strategic alliance with Tsukuwé Co., Ltd. (President: Toshio Sunagawa) from Tokyo, marking a significant development in branding services across the Chugoku Shikoku region. This collaboration aims to leverage both companies' strengths—Backlight’s expertise in corporate culture design and Tsukuwé’s exceptional video production capabilities—to offer enhanced dual-site co-creation branding services.

Bridging the Gap in Local Branding

This collaboration addresses pressing challenges faced by local companies in the region, such as cost, strategy, and quality of branding. By combining Backlight's cultural design proficiency with Tsukuwé’s top-notch production quality, they aim to create a model that provides local businesses with the advantages of Tokyo-level branding without the burden of travel expenses.

Understanding the Challenges
Local SMEs often encounter several barriers when trying to strengthen their recruitment branding:

• - Cost Barrier: Engaging major agencies in Tokyo can incur hefty fees and travel costs.
• - Strategy Barrier: Local production companies may lack the necessary design acumen to articulate a company’s intrinsic values effectively.
• - Quality Barrier: Producing high-quality video and adapting to the latest social media trends can pose significant limitations.

By merging Backlight's strategic thinking with Tsukuwé's creative prowess, this partnership offers a robust new model for integrated recruitment branding known as "ENTRY DRAMA™".

Merging Strengths for Unified Branding

About Backlight

Backlight operates with the mission of ‘writing culture,’ focusing on crafting concepts using their proprietary Rebranding Board® methodology across the Chugoku Shikoku region. They excel in articulating the essential values of companies through logical emotional control, becoming a pillar for corporate branding strategies.

About Tsukuwé

Based in Tokyo, Tsukuwé is a guild-style creative team renowned for its work in branding and corporate PR video production. As trends quickly spread from metropolitan areas to far-off regions via social media, Tsukuwé captures these developments swiftly, providing a level of video expression that aligns with Tokyo standards.

Strengthening the “Empathetic Recruitment Model” with ENTRY DRAMA™

The enhanced service under the name ENTRY DRAMA™ will visually narrate local companies’ identities by crafting compelling stories. It integrates Backlight's unique emotional design methodology with Tsukuwé’s high-quality video production to transform the way businesses engage with potential recruits.

Service Highlights

1. Brand Strategy Design - "Cultural Visualization"
- Extracting company philosophies and unique traits
- Crafting emotional design maps for job seekers
- Strategically designing video concepts and narrative structures

2. Vertical Short Drama Video Production - "Telling the Company Culture"
- Developing three-part short dramas tailored for platforms like TikTok and Instagram
- Creating immersive narratives through scripts, shooting, and editing
- Cultivating an atmosphere that makes candidates feel attracted to the company

3. Recruitment LP Design - "Crafting the Path from Empathy to Application"
- Designing recruitment landing pages that align with the short films to ensure a seamless transition from empathy to application
- Visualizing corporate culture through character setting
- Implementing easy-to-use forms and surveys to lower application barriers.

Unique Value and Offer

This collaboration is not merely about producing recruitment videos; it’s about strategically designing the entire recruitment journey. By structuring a synergetic relationship between emotional design and video storytelling, Backlight and Tsukuwé aim to shift recruitment from mere information dissemination to an immersive experience.

Pricing Structure

Starting from 1.6 million yen (subject to variations based on company size and service complexity).

Creating a Competitive Edge for Local Companies

The collaboration between Backlight and Tsukuwé represents a triad of benefits. For local businesses, it fosters the ability to achieve Tokyo-standard branding while minimizing travel costs. For Backlight, establishing an operational framework in Tokyo enhances their proposal strength in video production and solidifies their position as the leading branding company in the Chugoku Shikoku region. For Tsukuwé, this partnership acts as a springboard for entering the local market, broadening their strategic branding services nationwide.

Future Prospects

Looking ahead, Backlight and Tsukuwé plan to expand their nationwide outreach, establishing themselves as a go-to solution for companies struggling with recruitment challenges through the implementation of ENTRY DRAMA™, which aims to set a new standard for empathetic recruitment.

Representative Comments

Yu Sasaki, President of Backlight:
"Backlight's mission is to illuminate culture. This partnership empowers us to express a company's unique culture and history effectively, illuminating the value that exists in local regions for the next generation."

Toshio Sunagawa, President of Tsukuwé:
"As a creative guild connecting creators with corporations, Tsukuwé aims to enable swift adaptation to trends while enhancing our collaborative power with Backlight, ultimately establishing a creative network that empowers communities to thrive nationally."

Contact for Inquiries

For more details about the partnership's model solving local challenges or inquiries related to ENTRY DRAMA™, reach out via the business landing page: ENTRY DRAMA™ Service Introduction.

About Backlight
Location: Hiroshima, Japan
Business: Branding Strategy, Marketing Support
Website: Backlight's Official Site

About Tsukuwé
Location: Tokyo, Japan
Business: Video Production, Branding Support
Website: Tsukuwé's Official Site