#Japan #Hamamatsu #SALES GO #FM Haro!

SALES GO Partners with FM Haro!

SALES GO Inc., a Tokyo-based company specializing in sales digital transformation (DX) solutions, has recently announced its partnership with FM Haro!, a local radio station in Hamamatsu, Shizuoka Prefecture. As of January 22, 2026, the company will take on the sponsorship role for the station’s popular music program, benefiting the local business community and engaging with listeners.

This sponsorship marks a significant milestone for SALES GO, particularly because the company’s CEO, Yuki Uchiyama, hails from the Lake Kosei area where FM Haro! broadcasts. The collaboration aims to utilize a familiar, entertaining platform to connect with the community and promote business support through the lens of digital transformation in sales.

The program, which will be renamed to 'Yocchan & Ucchan's Wonderful Night,' is scheduled to air every fourth Thursday of the month from 19:30 to 20:00. Uchiyama himself will appear on the show, where a new radio commercial will also debut.

The Focus of the New Radio Commercial

The upcoming radio commercial will explore a relatable topic: the choice between domestic and foreign cars. This theme will serve as a metaphor to highlight crucial considerations when selecting sales support tools (SFA). It aims to differentiate between high-functionality tools that are complicated and those that are user-friendly and effective on the ground. By harnessing the unique rhythm and imagination of radio, the campaign intends to deliver these insights in an engaging way.

The show and the radio commercial will be accessible via the JCBA Internet Simul Radio, allowing audiences from across the country to tune in, thus expanding their reach beyond the local broadcasting area. As a precursor to the live program, the commercial will also be available on YouTube, providing viewers with the opportunity to engage with the content outside of the broadcast time.

Motivation Behind the Sponsorship

Uchiyama’s decision to sponsor FM Haro! stems from his commitment to give back to his hometown. Having witnessed the dedication and sincerity of local businesses striving to contribute positively to the community, he recognized a pressing need for these organizations to embrace digital solutions effectively. Often, good initiatives struggle to realize their potential due to inadequate systems and information organization. Consequently, SALES GO aims to provide meaningful solutions that enhance natural usage at the workplace, making daily tasks easier and ultimately translating into measurable results.

Uchiyama expressed his excitement about this initiative, stating, "Through our partnership with FM Haro!, I hope we can inspire local businesses and their teams to take proactive steps towards their sales and operational efforts."

Broadcast Details

• - Broadcast Station: FM Haro!
• - Frequency: 76.1 MHz
• - Program Name: Yocchan & Ucchan's Wonderful Night
• - Broadcast Time: Every Fourth Thursday, 19:30-20:00, with the first airing on January 22.

Company Overviews

FM Haro!

• - Company Name: Hamamatsu FM Broadcasting Co., Ltd.
• - President: Gokai Hisada
• - Headquarters: 100-1 Kajimachi, Chuo-ku, Hamamatsu City, Shizuoka
• - Broadcast Area: Hamamatsu City, Kosei City, Iwata City, and surrounding areas
• - Population Served: Approximately 1.2 million
• - Website: FM Haro!

SALES GO

• - Company Name: SALES GO, Inc.
• - President: Yuki Uchiyama
• - Headquarters: 3-12-5 Tsukiji, Chuo-ku, Tokyo
• - Business Focus: Support for sales DX utilizing SFA, operational consulting, and BPaaS services
• - Website: SALES GO

In summary, the collaboration between SALES GO and FM Haro! is set to foster local engagement through innovative media strategies, empowering businesses while enhancing community ties in Hamamatsu.