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Huawei's Commitment to European SMEs

Huawei has made significant strides in empowering small and medium-sized enterprises (SMEs) across Europe, unveiling its latest intelligent solutions during the HUAWEI eKit European Autumn Launch 2025 in Madrid. Under the slogan "Together for Growth, All Intelligence," this event showcased Huawei's commitment to fostering digital transformation among SMEs.

The 4+10+N Strategy Explained

The centerpiece of Huawei's presentation was its 4+10+N strategy. This framework aims to address the unique challenges that SMEs face in today’s digital age. Here’s how it breaks down:

• - Four Key Scenarios: Huawei has identified crucial areas for development—intelligent office environments, smart enterprises, advanced educational services, and health technology.
• - Ten Scenario-Based Solutions: Tailored offerings designed for diverse SME needs, such as smart offices, intelligent hotels, and digital diagnostic platforms, were highlighted.
• - N: Referring to a versatile range of flagship products suited for various scenarios, Huawei introduced 26 new products at the launch, including the HUAWEI eKitEngine AR180 routers and enhanced IdeaHub devices integrated with AI capabilities.

Enhancing Efficiency and Capabilities

During the event, Michael Ma, Huawei's Vice President, shared his thoughts on the vital role of SMEs in Europe's economic future. He emphasized the importance of collaboration, stating, “We appreciate the unwavering support from our European partners over the past two years. This trust allows us to progress together and create shared value.” He also reiterated Huawei's aim to deepen cooperation, driving innovation within the four identified key scenarios and helping SMEs transition toward a digitally intelligent environment.

Distribution Model Reimagined

To support this initiative, Huawei plans to enhance its distribution model through the '6 Easy + Enabling Partners' Profitability' approach. Steven Qin, President of European ICT Marketing and Solution Sales, elaborated on this plan, saying that Huawei would not only develop user-friendly products but also aim to simplify the distribution process by working with partners. Instead of selling standalone products, Huawei will offer comprehensive and scenario-based solutions that facilitate easier deployment for their partners.

Bridging Technological Gaps

Given that SMEs often struggle with accessing advanced technological capabilities, particularly in areas like AI, Huawei’s new solutions are designed to bridge existing gaps. By providing accessible, user-friendly, and rapidly deployable technologies, Huawei hopes to enhance operational efficiency and drive sustainable growth.

Towards this end, the company is actively shifting from offering isolated products to delivering complete, customized solutions based on real-world use cases. This strategy ensures that SMEs receive not just the tools but also the support needed for effective digital transformation.

The newly introduced HUAWEI eKitEngine AR180 routers integrate routing, switching, Wi-Fi, and VPN functionalities, while the revamped IdeaHub combines AI conference capabilities, acoustic speakers, and AI applications—all within an all-in-one design that emphasizes intelligent interactions and robust security features.

Celebrating Success Stories

The event concluded with three European distribution partners sharing their success stories, illustrating the tangible benefits of Huawei's innovative solutions. The highlight was a signing ceremony where Spanish and German partners formalized their collaboration plans with Huawei.

By continuing to partner with local distributors and integrating their resources, Huawei is forging a path for SMEs to thrive in an increasingly competitive digital landscape. The commitment to support and elevate SMEs illustrates Huawei’s vision of creating a more intelligent and connected future across Europe, thus ensuring they are well-equipped to harness the potential of emerging technologies for growth and resilience.

As the digital landscape continues to evolve, Huawei's efforts signify a critical step in helping SMEs not only compete but excel in an environment where technological adeptness is paramount.