#South Korea #Seoul #EV sales #Kia #Plan S

Kia's 2030 Vision Unveiled at the 2025 CEO Investor Day

On April 9, 2025, Kia Corporation held its CEO Investor Day to announce its invigorated business strategy aimed at achieving remarkable growth in the ensuing years. The focal point of this event was the company’s ambitious updates to its Plan S strategy, designed to bolster Kia’s status in the rapidly evolving automotive landscape.

Strategic Goals

Kia set a target to reach global sales of 4.19 million units by 2030, with a commitment to electrification that includes selling 2.33 million hybrid and fully electric vehicles (EVs). This bold forecast not only emphasizes the company's dedication to sustainability but also positions Kia as a significant player in the EV market.

Electrification Commitment

Kia is determined to strengthen its electric vehicle segment by expecting 1.26 million EV sales by 2030, representing a global market share of 4.3%. To achieve this, the company will enhance its volume EV lineup, introducing models such as EV3, EV4, EV5, and the next-gen EV2, focused on cost efficiency and customer experience.

Expanding Reviews on PBVs and Pickups

Additionally, Kia plans to enter the Purpose Built Vehicles (PBVs) segment with a goal of selling 250,000 units by 2030. This lineup will see launches starting with the PV5 in 2025, followed by PV7 in 2027, and PV9 expected in 2029. Furthermore, recognizing the demand in North America, Kia announced its intention to develop an EV pickup model, building on the successful Tasman pickup, which aims for annual sales of 80,000 units.

Financial Targets

Kia aims for a revenue target of KRW 170 trillion and an operating profit margin exceeding 10% by 2030. The company plans to invest a substantial KRW 42 trillion from 2025 through 2029, with KRW 19 trillion earmarked specifically for future business ventures.

CEO's Vision

Ho Sung Song, President and CEO of Kia, emphasized the company's ongoing transformation since the launch of the Kia Transformation strategy in 2021. He stated, "We have been making steady progress towards providing innovative and sustainable mobility solutions. Our focus is on enhancing customer experiences and stability within the company to adapt to changing automotive industry trends."

Concluding Thoughts

Kia's newly outlined strategies showcase a comprehensive approach to tapping into the growing demand for electric vehicles while also diversifying its product offerings with PBVs and pickup trucks. This forward-thinking strategy not only secures Kia's future in a competitive market but also aligns with global trends toward sustainability and technological advancement in the automotive sector. As the industry pivots towards electric and versatile vehicle solutions, Kia is positioning itself to lead the charge into a greener future.