#Japan #Tokyo #Southeast Asia #Cross-Border EC #Shopee Japan

Exploring New Business Possibilities with Cross-Border EC

On November 19, 2025, Shopee Japan, the Japanese branch of Southeast Asia and Taiwan's largest e-commerce platform, hosted a successful event entitled "Exploring New Business Possibilities with Cross-Border EC" at CIC Tokyo in Minato, Tokyo. This event attracted a total of 262 participants, primarily business owners eager to expand their sales into the Southeast Asian market.

Background and Market Potential of Cross-Border EC

At the start of the event, projections highlighted that the Southeast Asian e-commerce market is expected to maintain an annual growth rate of 15%, reaching a staggering $370 billion (approximately 56 trillion yen) by 2030, nearly doubling its current size. However, it was revealed that about two-thirds of those engaging in cross-border e-commerce have no prior experience. They also face numerous challenges such as a lack of resources and the cumbersome process of registering multiple products. The event focused on addressing these issues by introducing actionable solutions and fostering partnerships.

Comprehensive Support through Ecosystem Collaboration

During the event, professionals from various sectors, including logistics, payment solutions, business management, and tools provision, discussed how they contribute to the ecosystem supporting Shopee Japan's success.

Strengthening Logistics and Payment Infrastructure

Representatives from logistics and payment companies explained how they facilitate smoother operations for e-commerce businesses.

• - Sagawa Express Co., Ltd. explained the benefits of the "Shopee Pickup System (SPS)" customized for Shopee Japan, emphasizing efficiency in logistics through fulfillment services.
• - Payoneer Japan introduced payment solutions designed to lower the barriers for receiving foreign currency, including a new account opening campaign.

Discussion 1: Successful Strategies for the Southeast Asian Market

Participants discussed specific methods to maximize sales, catering to both beginners and seasoned e-commerce operators.

• - EN VISION Co., Ltd., via their school "SBC", shared insights on achieving a cumulative distribution value of 6.7 billion yen and creating an environment that encourages beginners to dive into e-commerce.
• - NEXT Co., Ltd. presented their automated sales tool "Access Shopee Connect" and immediate delivery scheme developed in conjunction with X Frontier.
• - Segro Co., Ltd. detailed their comprehensive support system that includes hands-on coaching through local instruction.

Discussion 2: Evolution and Future Partnerships in EC Agency Operations

The conversations turned to the next generation of operational support that goes beyond mere agency work through technology adoption.

• - BeeCruise Co., Ltd. presented the advantages of their "official store operation agency" based on their impressive record of supporting cross-border e-commerce, amounting to approximately 100 billion yen per year.
• - Starfield Co., Ltd. showcased their management system "Bynd" which leverages generative AI to streamline product listing and customer service operations significantly.
• - Wasabi Co., Ltd. demonstrated the ease of launching cross-border EC with just a click, highlighting their integrated systems.

Future Developments

Shopee Japan aims to deepen their collaborations with partner companies and create an environment where businesses of all sizes, from individuals to major corporations, can thrive in the Southeast Asian market.

Simplifying Complex Overseas Expansion—Shopee's Full Support for Companies

Shopee offers robust support for businesses looking to expand internationally, breaking down barriers to market entry. Many businesses wish to explore overseas markets but don't know where to start, facing fears about language, culture, and complicated logistics.

One-Stop Support from Store Preparation to Sales Promotion

Shopee provides all-encompassing assistance, from intricate store setup processes and product registrations to advertisement management and strategies involving local influencers, offering reassurance for newcomers.

Streamlined Logistics and Inventory Management

Through Shopee's proprietary logistics service "SLS (Shopee Logistics Service)," businesses can efficiently manage international shipping, inventory, and returns. This allows them to focus on product development and sales activities.

Data-Driven Strategic Store Management

By analyzing sales data and market trends, Shopee proposes optimal sales strategies, enabling businesses to implement data-driven and reproducible store operations rather than relying on mere intuition.

With the immense potential of Southeast Asia, Japanese companies are still at the dawn of their entry. Let’s take that first step to transform uncertainties into solid growth with the support of Shopee’s extensive data and expertise.

For more details: Shopee Japan Official Website

Overview of Shopee Japan

Shopee stands as the largest e-commerce platform in Southeast Asia and Taiwan, championing digital transformation and enhancing online presence for businesses. With a commitment to improving access to digital services for many, Shopee creates a connected digital ecosystem.

Shopee aims to offer a simple, safe, and captivating e-commerce platform to consumers globally, where millions enjoy their shopping experience every day. The platform also aspires to be a crucial contributor to the local digital economy and extends tremendous support to businesses aspiring to succeed in e-commerce.

Shopee is part of Sea Limited, a leading consumer internet company based in Singapore and listed on the NYSE. Apart from Shopee, Sea also focuses on digital entertainment through Garena and digital financial services via SeaMoney, all aimed at enhancing the lives of consumers and businesses through technology.

Support from Shopee Japan

The dedicated Shopee Japan team is available to assist with store setup and sales enhancement in Japanese. For inquiries, please use the contact form available on the Shopee Japan website.