Gracie Hunt Takes on Equity Partner Role at DAYLY, Influencing Lifestyle Brand Growth
In an exciting move for both Gracie Hunt and DAYLY, the sports and lifestyle influencer has officially partnered with the oral wellness brand as an equity partner and member of its Growth Council. This partnership, announced on September 1, 2026, marks a significant step for DAYLY as it seeks to expand its reach in the wellness market. Gracie Hunt, known for her advocacy of health-conscious living, will oversee the Lifestyle vertical of the council, where her experience at the intersection of sports, health, nutrition, and fashion will play a crucial role.
Gracie has cultivated a robust platform that embodies a sincere approach to wellness. Her educational background and credentials in nutrition and exercise inform her understanding of a balanced lifestyle. With a long history of promoting healthy habits, Hunt’s involvement with DAYLY illustrates a growing trend in consumer brands: collaborating closely with influencers who shape cultural narratives. This partnership is not merely transactional; it reflects an intention to authentically integrate lifestyle into DAYLY's product offerings.
According to Ananda Saba, Co-Founder and Creative Director of DAYLY, the brand is not just introducing another product to the saturated wellness market. "DAYLY isn't about adding another wellness product to your shelf; it's about making the ritual you already have more impactful," Saba explains. With Gracie’s genuine engagement at the core of this venture, DAYLY aims to transform everyday routines, such as oral care, into significant wellness practices.
Hunt has articulated her excitement about the partnership, emphasizing her intentional selection of everyday products that foster well-being. "What drew me to DAYLY is their innovative approach to transforming a simple act, like brushing your teeth, into an essential wellness ritual. Their commitment to clean, intentional ingredients and tailored formulas for different times of the day captivated me," she shared.
DAYLY strives to introduce freshness into a category that often remains unchanged, aligning with Hunt’s vision of health. As Gracie leads the Lifestyle vertical, her insights will be pivotal in advocating for a brand positioning that resonates with mindful consumers. In addition to Hunt’s expertise, her fiancé, Derek Green, has also joined the council, contributing a finance and operations perspective to complement the creative strategy.
The upcoming months promise exciting developments as DAYLY plans to expand its operations from direct-to-consumer to wholesale and retail avenues. The Growth Council, of which Gracie Hunt is a founding member, will play an integral part in guiding DAYLY’s future, bridging the gap between innovative product offerings and consumer engagement.
Available on brushdayly.com and Amazon, DAYLY represents a modern approach to oral wellness designed to support daily lifestyles. Founded by Shamir Patel and Ananda Saba, the brand offers oral care formulations that incorporate up to 12 beneficial vitamins and botanicals, catering to families with a dual system of morning and nighttime products.
As Gracie Hunt champions this new adventure, her role exemplifies the reinforcement of wellness within consumer culture, demonstrating how personal well-being can be intertwined with brand storytelling in the modern marketplace.