SEGA LABBIES Introduces Goro Majima Plush from Yakuza Series

SEGA LABBIES: A Unique Plush Toy Series

SEGA is back with an enchanting plush toy series known as SEGA LABBIES that captures the essence of beloved characters from their game catalog. This time, the spotlight is on Goro Majima, a fan-favorite from the iconic Yakuza (Ryū ga Gotoku) game series. Make sure to mark your calendars for May 14, 2026, when these adorable plushies will become available for purchase!

The SEGA LABBIES series takes a whimsical approach by transforming iconic SEGA and Atlus characters into charming plush companions. With their distinctive styles and captivating features, these plush toys are designed to appeal to both longtime fans and newcomers alike.

Product Details

- Product Name: SEGA LABBIES
- Character Lineup: Goro Majima from Yakuza
- Sizes Available: Two sizes (regular plush and mascot)
- Prices: Plush: ¥6,600; Mascot: ¥3,850
- Release Date: May 14, 2026

Fans visiting Tokyo or Shanghai will have the opportunity to purchase these unique items at SEGA STORE TOKYO and SEGA STORE SHANGHAI. The Tokyo store is located on the 6th floor of Shibuya PARCO, at 15-1 Udagawa-cho, Shibuya-ku, Tokyo, and operates daily from 10:00 AM to 9:00 PM (please note that hours may vary).

The charming design of Goro Majima plush adds an extra layer of excitement for collectors and gamers alike. Known for his unpredictable personality in the Yakuza franchise, Majima's character has been expertly crafted into a cuddly, endearing plush. This launch not only celebrates his birthday but also invites fans to engage with the rich narrative that SEGA games offer.

Remember to check SEGA's official site for more updates regarding this plush release and stay tuned for future character expansions within the SEGA LABBIES line!

Where to Buy

- SEGA STORE TOKYO

Address: 15-1 Udagawa-cho, Shibuya-ku, Tokyo, Shibuya PARCO 6F
Hours: 10:00 AM - 9:00 PM (unpredictable holidays)
Visit SEGA STORE TOKYO

Conclusion

With the upcoming launch of the Goro Majima plush, SEGA continues to innovate within the collectibles market. The SEGA LABBIES series is a perfect blend of nostalgia and cuteness, that not only enhances collections but also strengthens the bond between fans and their favorite gaming characters. Make sure you don’t miss out on this release as you add a bit of SEGA magic to your plush toy collection!

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