Beats Corporation Launches Their First TV Commercial as 50th Anniversary Approaches

Beats Corporation Takes a Bold Step with Their Inaugural TV Commercial

In a historic moment for Beats Corporation, the Osaka-based marketing firm has unveiled its first-ever corporate brand commercial. This significant product launch occurred on August 27, 2025, on YouTube, and it marks an important milestone in their nearly five decades of history. The commercial was primarily developed by two young planners in their second year with the company, reflecting a fresh perspective on how Beats wishes to communicate their brand identity.

As Beats Corporation approaches its 50th anniversary, this initiative aligns with their newly refreshed corporate mission for 2024, which emphasizes co-creating customer experiences in the retail sector. By focusing on the synergy between stores and consumers, the company aims to forge new values collaboratively with their client brands. The commercial serves as a vehicle for sharing this mission with both internal and external audiences while also reiterating the company's brand and values as they celebrate this milestone year.

A Focus on Fresh Perspectives and Creativity

The production of the commercial was spearheaded by two of Beats’ young planners, who typically engage with promotional strategies for clients. Their dedication to portraying “how to communicate our company” was evident throughout the process, from concept design to storyboard creation and liaising with production teams. Drawing from youthful innovation, they effectively captured the essence of Beats in a relatable and authentic tone.

The visual representation within the ad emphasizes a key element interwoven into Beats’ logo: the concept of creating a “!” between people. This visual motif appears in various ways within the commercial through engaging 3DCG graphics. For instance, as exclamation points rain down on a shopping cart, products emerge, illustrating the stirring of emotions and actions that lead to purchasing decisions.