Fujifilm's Instax Mini Evo Introduces New Gentle Rose Color

Fujifilm Launches the New GENTLE ROSE Instax Mini Evo

Fujifilm has announced the release of a stunning new color variant for its incredibly popular hybrid instant camera, the Instax Mini Evo™, set to debut on November 7, 2025. The latest addition, dubbed GENTLE ROSE, complements the existing colors of BLACK and BROWN, allowing users to express their personal style while enjoying the high-end features of this versatile camera. Alongside the new color, Fujifilm will also introduce a matching camera case designed for it.

Features of the Instax Mini Evo™

Since its initial launch in 2021, the Instax Mini Evo has captivated photography enthusiasts by combining the charm of instant prints with the advantages of modern digital technology. The camera utilizes credit card-sized mini-format film and boasts an intuitive rear monitor for easy viewing and image selection. Notably, it serves a dual purpose as a smartphone printer, offering versatility for both casual snapshots and more curated photography experiences.

The Mini Evo is packed with creative options, featuring ten types of lens effects, such as soft focus and light leak, and ten film effects, including monochrome and retro finishes. This allows users to mix and match these features to create over 100 different shooting effects. The possibilities are truly endless, providing users with the ability to express their photographic vision in an instant with Instax prints.

The camera's design is equally impressive, showcasing a classic and luxurious aesthetic. From its meticulously designed lens dial to its film dial and print lever, every aspect of the camera emphasizes an analog tactile feel. The instax Mini Evo's design has received international accolades, earning prestigious awards like the Red Dot Design award and the iF Design award, highlighting its high-quality appearance and functionality.

Introducing GENTLE ROSE

With the introduction of GENTLE ROSE, Fujifilm is not just adding a new color to the Mini Evo range; they are offering a unique style that embodies elegance and charm. The camera maintains all the high-end functionality and rich user experience that has made it a best-seller while allowing users to enjoy a more personalized option. The Gentle Rose variant is perfect for those who want their photography gear to reflect their individual style.

Fujifilm is committed to expanding the world of instant photography, ensuring that users can enjoy the excitement of printing photos immediately after capturing them. The GENTLE ROSE is positioned to enhance the comprehensive instax™ experience that has delighted customers since its inception.

Instax's Journey

The Instax brand, affectionately nicknamed “Cheki” in Japan, has evolved significantly since its launch in 1998. It has integrated trends and new technologies into its development, expanding from traditional analog instant cameras to include hybrid models, smartphone printers, and trendy compact cameras. This varied lineup has broadened the scope of photo enjoyment and expanded the user base, with instax products now available in over 100 countries and more than 100 million units sold worldwide.

Stay tuned for more updates and the official release, which will allow fans to get their hands on this trendy new color option for the Instax Mini Evo™. For more details on the Mini Evo™, visit the official websites and follow instax on social media platforms to keep up with the latest news and photography tips.

Contact Information

For any inquiries regarding this launch, please reach out through Fujifilm’s customer service hotline.

Fujifilm Customer Service: 0570-04-1640

Note: Instax, Cheki, Cheki Print, and Instax Mini Evo are registered trademarks of Fujifilm Corporation.