#United States #solar energy #Janesville #Kay Park #Outdoor Furnishings

Kay Park: Pioneering a Sustainable Future

Kay Park Recreation, a renowned manufacturer specializing in commercial outdoor site furnishings, is embarking on a transformative journey that sets a new standard in the industry. With an unwavering commitment to sustainability, innovation, and customer excellence, Kay Park is leading the way towards a greener future.

A Bright Commitment to Solar Energy

Since September 2024, Kay Park has taken a monumental step by fully transitioning its operations to solar power. This move is not just about reducing carbon footprints; it symbolizes a broader commitment to environmental stewardship and operational efficiency. The installation of a substantial solar panel farm has enabled Kay Park to generate approximately 385 megawatt-hours of clean energy, which equates to powering over 1,000 park lamps throughout the year, charging around 11,000 electric vehicles, and supporting 200 fully powered community events.

This transition marks a significant milestone in Kay Park's ongoing effort to be a leader in sustainable practices within the manufacturing sector. “We are truly proud to announce that our entire operation is now powered by renewable energy sources,” said Chris Borglum, President and Co-owner of Kay Park. “Sustainability is at the core of our mission.”

Embracing Innovation in Manufacturing

In addition to its sustainability initiatives, Kay Park is modernizing its manufacturing processes through strategic investments in technology. The implementation of a new Enterprise Resource Planning (ERP) system has improved production workflows, allowing for enhanced order visibility and customer responsiveness. The company has also acquired advanced laser-cutting technology, which enhances production precision, speed, and quality.

Furthermore, Kay Park has introduced a collaborative robotic welder into its facilities, ensuring consistency and safety in manufacturing processes. The incorporation of a CNC router allows for improved processing of complex shapes and materials, providing customers with faster turnaround times and expanded customization options. These technological advancements position Kay Park to address evolving industry demands more effectively.

A Comprehensive Marketing and Sales Strategy

Recognizing the importance of digital presence and engagement, Kay Park is refining its marketing and sales approach. The launch of a new Customer Relationship Management (CRM) platform, HubSpot, is set to enable personalized, data-driven communication with customers, ensuring that their experiences are more connected and meaningful.

To further bolster its online visibility, Kay Park has partnered with Spinutech, a leading digital agency. This collaboration focuses on enhancing search engine optimization (SEO), content strategy, and lead generation, which are crucial for driving engagement across all digital touchpoints.

Additionally, Kay Park is actively participating in over 30 trade shows this year, both nationwide and internationally. This proactive approach not only increases brand presence but also fosters direct connections with customers, dealers, and distributors, reinforcing the brand’s commitment to its community and partners.

Overcoming Challenges and Building Resilience

While these advancements are exciting, they are not without challenges. Kay Park has experienced temporary shipping and production delays as it integrates new systems and technologies. However, the company appreciates its customers' patience as it navigates this transitional phase. “These investments are already beginning to show improvements in efficiency and service capabilities,” Borglum noted optimistically.

Kay Park's dedication extends beyond operational improvements; it is about investing in the future of its people, partners, and the communities it serves. “From harnessing renewable energy to leveraging digital tools, we are setting a precedent for sustainable manufacturing,” said Borglum.

Long-Standing Reputation and Commitment

Since its inception in 1954, Kay Park has remained dedicated to providing durable, American-made outdoor furnishings. From picnic tables to benches, bleachers, and grills, the company has consistently prioritized quality, customization, and service. By embracing innovation and sustainability, Kay Park not only builds trust with its customers but also leads the industry towards a cleaner and more efficient future.

Kay Park Recreation is indeed a shining example of how businesses can evolve in harmony with the environment while serving their communities effectively. As it continues on this journey, the company promises to uphold its commitment to excellence for years to come.