#Mexico #Mexico City #commercetools #Liverpool #Agentic Commerce

Liverpool Partners with Commercetools for AI-Driven Commerce

In a significant development aimed at enhancing customer experiences, Liverpool, the largest department store chain in Mexico, has partnered with commercetools. This collaboration aims to introduce agentic commerce solutions designed to create seamless AI-driven shopping experiences. With a legacy spanning 178 years, Liverpool is committed to evolving its approaches to meet changing customer demands in the digital age.

Transforming Commerce with AI-Enabled Journeys

The incorporation of commercetools' agentic commerce solutions empowers Liverpool to deepen its leadership in unified commerce. By leveraging AI tools and advanced technologies, Liverpool plans to unlock groundbreaking shopping experiences that cater to the modern shopper's preferences. Chief Digital Officer Antonino Guichard emphasized the necessity of meeting customers where they are, stating, "Our customers are shifting from search and scroll to asking specific questions and expecting faster decisions."

At the core of this transformation is the aim to streamline the customer journey, whether shoppers engage through an app, website, or conversational AI platform. Liverpool's strategy focuses on minimizing fragmentation in the shopping experience, which is crucial as customer expectations continue to rise for speed and convenience.

Key Features of the New Agentic Commerce Offerings

Liverpool's modernization efforts primarily involve the integration of commercetools' AI Hub and Agent Gateway, which facilitate direct connections to large language models like ChatGPT. This will enable Liverpool to harness the power of AI in customer interactions effectively. The agentic commerce offerings will allow for:

• - Faster Research and Purchase Paths: Customers will benefit from expedited processes that turn inquiries into transactions, empowered by accurate pricing and stock availability enabled through AI assistants.
• - Consistent Engagement Across All Channels: Brand policies and guidelines will be uniformly applied across different engagement platforms, ensuring customers receive a coherent experience whether they shop in-store, online, or through apps.
• - Rapid Implementation of AI Capabilities: The scaling of AI applications will be accelerated, giving Liverpool the flexibility to pilot new functionalities effortlessly.
• - Enhanced Synergy Between In-Store and Online Shopping: This collaboration aims to merge the physical and digital aspects of commerce, producing a comprehensive strategy that elevates customer convenience.

A Commitment to Innovation and Sustainability

Liverpool’s commitment to offering high-quality products goes hand-in-hand with its determination to stay at the forefront of technological advancements. The retailer not only provides an extensive array of product categories—from fashion to tech—but also strives for sustainability through its "La Huella de Liverpool" strategy, which aims for carbon neutrality by 2040. The company’s ambitious goal is to ensure that the customer remains at the heart of its operations—whether through outstanding service or by reducing environmental impact.

The integration of commercetools' technologies represents a further step for Liverpool as it enhances its focus on customer-centric solutions while preparing for the future of shopping that increasingly relies on AI capabilities. Guichard notes, “Through this collaboration, we not only aim to do more but also to do it better, ensuring our employees can effectively serve customers and adapt to ongoing transformations in commerce.”

Conclusion

As Liverpool advances its innovations in unified commerce through AI and agentic solutions, it ensures that its legacy continues to evolve while setting benchmarks in the retail industry. With a firm customer-first approach and a robust technological backbone, Liverpool is well-positioned to adapt and thrive in an ever-changing market landscape.

For more insights into Liverpool and commercetools' collaboration and how it is shaping the future of shopping, visit commercetools.