Fines Initiates Long-Term Management Reform for Inclusive Solutions

Fines Launches Comprehensive Management Reform

Fines Co., Ltd. (Headquartered in Minato, Tokyo, CEO: Yukimasa Miwa) has announced the initiation of a long-term management reform strategy aimed at providing customers with comprehensive management solutions while simultaneously enhancing internal engagement within the organization.

Over the years, Fines has operated under the guiding vision of making the world a richer place, addressing the diverse needs of society through high-quality video-centric services. As digital transformation accelerates, the company is determined to provide solutions that closely align with the management needs of its clients. This reform is a strategic move towards enhancing management strategies and increasing corporate value through contributions to all stakeholders.

To propel this reform, Fines will recruit CXO-level talent externally, including former senior partners from Accenture and top executives from PwC Consulting. This strategic hiring aims to create a robust team of professionals both internally and externally to support the management reform project.

Fines’ Vision for the Future

Fines has successfully established a solid business foundation by serving over 22,400 clients (as of June 2024) through a video distribution platform focused on driving digital transformation (DX). Leveraging this strong foundation, Fines seeks to deepen trust with its clients and enhance its position as a company with high brand value through social contributions.

Commitment to Customer Management

Fines will leverage its history of video production and implementation successes and customer success stories, utilizing its extensive network of sales offices across major regions to propose solutions that address the overall management contexts of its clients. The company aims to deliver meaningful consulting services that are closely committed to customer management.

High Employee Engagement

Fines believes in fostering high employee engagement as a core aspect of its reform. The company plans to implement performance management systems designed to promote individual self-development and organizational growth through comprehensive training and educational programs. The goal is for each employee to work with pride and purpose within the organization.

Gaining Trust from All Stakeholders

As Fines improves the quality of its solutions, the company will share success stories and insights through public relations (PR) and owned media, establishing a corporate brand that is trusted by all stakeholders.

Stage One: Establishing Purpose

In the first stage of the reform, Fines will focus on formulating its purpose, enhancing recognition and communication regarding its success stories and customer feedback through PR. This stage includes establishing a new human resources system to kickstart the reform process.

Purpose and Sustainability

Fines aims to define a purpose directly connected to the value it can offer to society, leveraging its strengths as a DX-driven service provider to foster trust with customers, employees, shareholders, and all other stakeholders.

PR and Owned Media

The company plans to communicate the successful experiences of its 22,400 clients through various PR formats and owned media, thereby amplifying its corporate brand.

Organizational and HR System Revamp

Fines will adopt effective frameworks such as OKRs (Objectives and Key Results) to enhance goal attainment at both the organizational and individual levels. The company will also conduct regular engagement surveys and consider implementing 360-degree feedback as part of its new HR and evaluation systems to drive organizational improvement from an employee-centric perspective.

Stage Two: Empowering Individual Growth

Following the purpose setting, the second stage will focus on enhancing organizational capabilities through training aimed at providing better services while promoting individual employee growth.

Educational and Training Programs

Fines will introduce training programs aimed at increasing employee productivity with the organization focusing on improving customer satisfaction and generating profits. The programs will also support career development for employees.

Recruitment Programs

By leveraging its existing recruitment strengths, Fines will reassess hiring standards and processes to optimize human capital, creating a work environment where employee potential can be maximized.

Stage Three: Strengthening Consulting Services

In the third stage, Fines will enhance consulting proposals to elevate the value of its services while boosting its sales capabilities to reach a broader customer base.

Enhancing Sales Capabilities

Utilizing the sales knowledge that has been instrumental in building its business foundation, Fines will implement a structured ‘Consulting Sales Long-Term Development Program’. This will allow the company to offer more comprehensive solutions to its clients.

Comments from Executives

Masanori Tsuchiya, Executive Officer and Strategy Chief, expressed that while Fines has experienced rapid growth, the diversification of client needs in the DX field necessitates new approaches for further business expansion and strengthening sales capabilities. He emphasized that his extensive experience in business and HR will be crucial for implementing this comprehensive management reform.

Yukimasa Miwa, President and CEO, emphasized that the company is at a transformative period, stating that welcoming talented external experts will be vital for sustainable growth. He is confident that this strategic investment in leadership is a significant step towards delivering new value to stakeholders.

Company Overview

Fines Co., Ltd. supports companies in driving DX, mainly focusing on video cloud services. With over 22,400 existing partnerships, Fines stands as a leading player in video production, with a cumulative transaction volume of 10,700 clients as of June 2024. The company is well-equipped to offer seamless services advancing companies’ digital transformations.

Company Name: Fines Co., Ltd.
Location: 19F, Shibaurakan N, 1-2-1 Shibaura, Minato, Tokyo
Representative: Yukimasa Miwa, CEO
Stock Code: 5125 (Tokyo Stock Exchange, Growth Market)
Website: https://e-tenki.co.jp/