C3 Partners with University of South Carolina to Bring Culinary Excellence with Umami Burger and TOMA

C3's Exciting New Venture on Campus

In a groundbreaking collaboration, Sam Nazarian's food and beverage technology company, C3, has teamed up with the University of South Carolina to introduce two beloved culinary brands on campus: Umami Burger and TOMA. This partnership represents a significant step forward in university dining, as it brings renowned dining experiences directly to students and staff. Scheduled to launch in 2025, this initiative is set to elevate the culinary landscape within the academic environment.

Culinary Delights: What to Expect

TOMA: A Modern Take on Latin American Cuisine

TOMA, co-created by Sofia Vergara and her son Manolo Gonzalez Vergara, offers a contemporary twist on traditional Latin American dishes. Housed in the Global Café within the Darla Moore School of Business, TOMA will serve a variety of delicious signature dishes, with empanadas being a highlight. This innovative brand is poised to bring authentic flavors to campus, showcasing the passion for culinary excellence that the Vergara family embodies.

Umami Burger: The Crave-Worthy Sensation

Known for its delectable burgers, Umami Burger is set to open in the Russell House University Union. This station will provide students with gourmet burgers and fries, designed to satisfy even the most discerning palates. Umami Burger has made a name for itself by creating craveable menu items that celebrate flavor, making it a perfect fit for campus life.

Revolutionizing Campus Dining

C3’s collaboration with the University of South Carolina is more than just an introduction of influential brands; it signifies a reimagining of dining in higher education. The partnership aims to provide students, staff, and guests with accessible, chef-driven dining solutions that reflect the diverse tastes of the student body. By offering premium culinary options, C3 is addressing the evolving preferences of younger generations seeking quality dining experiences on campus.

“We are thrilled to partner with the University of South Carolina,” said Sam Nazarian, founder and CEO of C3. “This initiative represents not only a culinary evolution but also a chance to rethink the student-dining experience. We look forward to providing high-quality dishes and unique experiences that bring people together.”

About C3

C3, which stands for Creating Culinary Communities, is redefining the food service sector by harnessing technology, efficient spaces, and gourmet talent. With financial backing from esteemed investors, C3 operates shared kitchens and culinary markets, along with a mobile app to cater to modern dining needs. Its brand portfolio includes not only Umami Burger but also Krispy Rice and Sam's Crispy Chicken, demonstrating a commitment to diverse dining experiences that appeal to a wide audience.

As the partnership unfolds, the University of South Carolina’s campus is set to become a culinary hotspot, establishing itself as a model for future university dining initiatives. With this exciting collaboration, both C3 and the university are poised to redefine what campus dining can be, focusing on quality, accessibility, and innovation.