#Japan #Tokyo #MUJI passport #MUJI app #MUJI GOOD PROGRAM

Major Revamp of MUJI Passport App to MUJI App

In a bold move to enhance customer convenience and community engagement, MUJI, operated by Ryohin Keikaku Co., Ltd., has announced a comprehensive overhaul of its smartphone app, known as "MUJI passport," which will be rebranded to "MUJI App" by early September 2025. This decision comes as part of the company’s ongoing commitment to creating a better living environment and society for its consumers.

Overview of the MUJI App

Started in May 2013, the MUJI passport app has gained a substantial user base, boasting over 15.69 million active users annually as of August 2024. The app is designed to connect people, products, and communities with a wealth of services at their fingertips. The redesign aims to make shopping more accessible and enjoyable, ensuring that users feel a closer connection to their local communities.

The new app will not only feature a fresh name but will also introduce several user-friendly enhancements. One key element is the transformation of the existing loyalty program, "MUJI Mile Service," into the revamped "MUJI GOOD PROGRAM." This innovative program allows users to earn points through their regular shopping which can now be utilized beyond just shopping benefits. Users can also contribute to their communities and social causes, enabling a more holistic approach to loyalty.

MUJI App Features

The MUJI App promises to serve as an essential companion for daily life, embodying the concept of “meeting just the right fit.” The app will now function as a digital membership card, allowing users to earn points when making purchases simply by presenting the app at checkout. The design overhaul means that it will also facilitate easier access to desired information, thanks to its more intuitive interface.

Customers can look forward to personalized updates from MUJI, making it easier to keep up with new offerings and promotions. Furthermore, the app can be utilized for online shopping, seamlessly integrating MUJI into everyday life.

Introducing the MUJI GOOD PROGRAM

The MUJI GOOD PROGRAM is centered around nurturing a positive relationship with customers through a sentiment of gratitude. It encourages more frequent visits to MUJI stores by making contributions to local initiatives a part of the shopping experience. Unlike the previous loyalty program which simply rewarded users with points, the new program incorporates an element of social responsibility. Points earned can be deployed not just for purchases but also for donation to aid disaster relief or address social issues, empowering users to make a difference in their communities.

For further details about the MUJI GOOD PROGRAM, interested parties can visit here. The full details surrounding the updates of the new MUJI App are projected to be revealed by early August 2025 at the same URL.

Moving Forward

Ryohin Keikaku remains dedicated to its mission of fostering a more pleasant lifestyle and society. As the MUJI App transitions into an essential tool for consumers, it promises to deliver valuable products and services designed to enrich daily living, encourage community engagement, and foster support for social causes. This evolution is just another step in MUJI's commitment to providing convenience and value to its customers, ensuring they feel supported in every aspect of their lives.

Given the current trends, this transformation may also spark a wider interest in how brands integrate community-centric approaches into their service offerings, as more consumers seek to align their purchases with personal values and societal contributions.