#Japan #Tokyo #Digital Marketing #Medix #PFU

Case Study: Marketing Support for PFU by Medix

Medix, a company with over 20 years of experience in supporting more than 500 B2B firms, recently shared a successful marketing support case regarding PFU. This collaboration highlights how Medix maximized PFU's marketing efforts by centralizing support for multiple products.

About PFU

PFU is known for its document solutions and IT systems that promote safe and efficient business operations, leveraging technology honed through two decades of computer development. Their offerings primarily include image scanners and various document management solutions.

Corporate Website

Overview of Medix's Marketing Support

Medix took on the challenge of consolidating support across various products sold by PFU. Previously, PFU sought assistance from different agencies for each product, which created confusion and increased communication costs. By engaging Medix, PFU aimed for a more streamlined marketing strategy.

Medix's approach enabled PFU to achieve individual product optimizations while also focusing on the overall marketing effectiveness across their entire range of offerings.

Key Support Initiatives

• - Lead Generation Campaigns: Executed advertising operations with the goal of generating new inquiries.
• - Brand Awareness through Video: Developed video marketing strategies to enhance brand recognition.
• - Content Creation: Produced various types of content necessary to maximize advertising effectiveness.

Challenges Before Medix's Involvement

Before Medix's support, PFU faced several challenges in digital marketing:

• - The results from recent digital marketing efforts were disappointing.
• - Communication issues with the advertising agencies they hired were prevalent.
• - Engaging multiple agencies for different products led to inefficiencies and increased costs.

Results Achieved After Medix's Involvement

Post-implementation of Medix’s strategies, PFU experienced:

• - A remarkable increase in inquiries for the 2024 fiscal year, climbing to 1.8 times the previous year's figures while maintaining a similar budget.
• - Not only did they meet numerical targets, but they also started receiving valuable recommendations for future marketing endeavors.
• - Streamlined communication costs, as all product support was centralized under Medix's management.

Why PFU Chose Medix as Their Support Partner

PFU opted for Medix due to their comprehensive support in digital marketing activities, along with a proven track record in B2B marketing. PFU was part of the Ricoh Group, but at the time of collaboration, they belonged to a different parent company, where Medix had existing relationships, noted for their prompt and flexible responses across various projects.

About Medix

Founded in Tokyo's Chiyoda Ward, Medix specializes in comprehensive digital marketing consulting services, which include:

• - Internet advertising agency operations
• - Planning and production of internet ads
• - Website development
• - Web analytics consulting
• - CRM consulting
• - Data utilization infrastructure development
• - Media support services including sales representation and service development

Corporate Website
Official Instagram
Official Facebook

Contact Information

For inquiries regarding this case, please reach out to Tokuda at Medix.
Phone: 03-5280-9471
Email: [email protected]

This case study not only illustrates the successful marketing partnership between PFU and Medix but also serves as a testament to the impactful results that can be achieved through strategic collaboration.