Omar Attar Takes the Helm as Interim President of Husqvarna Forest and Garden Division
Omar Attar Takes Charge
In a significant recent development, Husqvarna Group has named Omar Attar as the interim President of its Forest and Garden Division, effective immediately. This decision comes as the company searches for a permanent successor to Glen Instone, who had previously held the position.
Omar Attar has been a part of the Husqvarna team since January 2025, serving as the Chief Financial Officer (CFO) for the Forest and Garden Division. His extensive experience in the financial sector, including leadership roles at major companies, equips him to manage the interim presidency effectively. Omar’s previous roles include Group CFO at Martin Servera AB and CFO at Scandinavian Service Partner for the Nordics, as well as pivotal strategic finance positions at well-known companies like Unilever and John Deere International.
During his tenure as interim president, Omar Attar will be an active member of the Group Management team, contributing to the critical leadership dynamics within the organization as the search for a long-term successor continues.
Husqvarna Group Overview
Husqvarna is recognized globally as a leading provider of innovative products in the arena of forest and garden management. Additionally, the company is notable for its manufacturing of cutting equipment and diamond tools for the construction industry. With a focus on quality and innovation, Husqvarna is committed to delivering high-standard solutions that cater to both consumers and professionals alike.
The company has a strong portfolio which includes advanced robotic lawn mowers, powerful chainsaws, watering systems, and power cutters. This commitment to technological advancement ensures that Husqvarna continues to meet not only current customer needs but also anticipates future trends in their market.
Founded in 1689, Husqvarna holds a rich history spanning over three centuries, originating from the Swedish town of Huskvarna. Its legacy of innovation has cemented Husqvarna's status in the market under the brand names Husqvarna and Gardena, reaching customers in more than 100 countries through various sales channels, including direct sales, dealers, and retailers as of 2024.
In 2024, Husqvarna reported impressive earnings of SEK 48.4 billion, underscoring its strong market presence and operational capacity. The company remains steadfast in its dedication to delivering transformative solutions for outdoor management and construction, with a workforce of approximately 12,300 employees operating across 40 countries.
As the market adapts to changing consumer expectations and environmental considerations, the importance of appointing a permanent leader who resonates with the company’s vision becomes paramount. The recruitment process for a new president is expected to seek a candidate who embodies Husqvarna's commitment to sustainability, efficiency, and innovation—core values that have driven the company for over three centuries.
For any inquiries or further information, please reach out to media representative Henrik Sjöström, who oversees external communications. He is available via phone or email for any questions regarding the transition and what this might mean for the Husqvarna Forest and Garden Division’s future.
As Husqvarna Group navigates this transitional phase, all eyes will be on Omar Attar to maintain the momentum established by his predecessor while also steering the organization toward new heights in the landscape management industry. The company continues to pursue the fine balance between tradition and innovation, ensuring both their legacy and future are secure.
With Omar Attar at the helm, stakeholders and employees alike can expect a period of strategic decision-making that prioritizes both the immediate needs of the business and its long-term vision. Husqvarna Group remains committed to enhancing their product offerings and improving their sustainability practices, ensuring they meet the challenges of today and tomorrow.