#USA #New York #BISSELL #Little Green #Susan Alexandra

BISSELL's Bold Move into Fashion at New York Fashion Week

In an unexpected yet delightful twist at New York Fashion Week (NYFW), BISSELL® has introduced its iconic Little Green® Mini portable deep cleaner as not just a cleaning appliance but a fashionable accessory. Recognized as America's leading brand, particularly among pet owners, BISSELL is pioneering a unique blending of style and functionality, leveraging the vibrant atmosphere of NYFW to promote its commitment to pets.

During this year’s fashion event, BISSELL revealed a limited-edition collection of bag charms, ingeniously designed by Susan Alexandra, known for her spirited and playful designs. These accessories are inspired by the little messes in life that the Little Green Mini effortlessly conquers. With names like Kiss Smudge (pink lipstick), Mess-Presso Martini, Mustard Mayhem (hot dog), and Woof, There It Is (a cute pup), these charms add a whimsical touch to a product that’s already cherished for its cleaning prowess.

The synergy between BISSELL, Susan Alexandra, and co-designer Rachel Antonoff serves a greater purpose than just style—it also champions the cause of animal welfare. Throughout the event, attendees are treated to a runway show featuring adoptable rescue dogs from Animal Haven, an organization dedicated to finding forever homes for pets in need. Each dog will be strutting their stuff, showing off their personality while capturing the attention of fashion enthusiasts and potential adopters alike.

“Last year’s event turned heads and stirred hearts, and we hope to continue raising awareness about pet adoption with the help of Animal Haven and the BISSELL Pet Foundation,” said Antonoff.

Fashion Meets Functionality

The Little Green Mini isn’t merely a standout in the cleaning department; its introduction to the fashion world illustrates that even the most utilitarian products can find a niche in the style domain. Max Bissell, President of Global Product, affirmed the product’s transition from a household essential to a trendy accessory, stating, “With the addition of Susan Alexandra's custom bag charms, it’s now a must-have statement piece that can be personalized.”

These innovative bag charms, designed to embody the chaos of everyday life—whether it’s muddy paws or spilled food—highlight Susan Alexandra's flair for transforming everyday notions into artful expressions. As she eloquently puts it, “Life is full of messes—whether from pets, people, or just the beautiful chaos of everyday living. This collaboration proves that cleaning up can be fun.”

With 100% of the proceeds from the sale of these bag charms donated to BISSELL Pet Foundation, the company demonstrates that their vision extends beyond sales—it aims for a tangible impact. Founded by Cathy Bissell in 2011, the BISSELL Pet Foundation seeks to alleviate pet homelessness and has already impacted over one million pets through initiatives ranging from adoptions to disaster response.

The Bigger Picture

As the Little Green Mini takes the spotlight at NYFW, it serves a dual purpose. It not only enhances the aesthetic of fashion enthusiasts but also plays a crucial role in advocating for animal welfare. With its partnership with Animal Haven, BISSELL continues to embody a corporate spirit that is both responsible and compassionate, merging style with significant social action.

Attendees and shoppers alike can anticipate the availability of these charming products on the BISSELL TikTok Shop and eventually on their official website. All purchases contribute to a cause much larger than themselves; they support efforts to ensure that no pet is left behind, emphasizing that every small action counts in the fight against pet homelessness.

This unique event adds a fresh chapter to BISSELL's storied history, showing that cleaning products can find new relevance and style in a world as dynamic as fashion. With the impressive collaboration of colorful personalities and shared values, the Little Green Mini isn’t just tackling messes but also reshaping how we think about them.

For those interested in purchasing the iconic Little Green Mini or the vibrant Susan Alexandra bag charms, keep an eye on BISSELL's official website or follow @BISSELLClean on TikTok for updates. Together, we can embrace the complexity of life’s messes while ensuring a brighter future for our furry friends.

*Source Circana, LLC, Checkout Omni Panel Analytics, US, Based on % of Buyers, 12 Months Ending December 2024.