Mitsubishi Auto Lease and Tohoku Electric Power Team Up for EV Mobility Solutions

Mitsubishi Auto Lease and Tohoku Electric Power: A New Era in EV Mobility



In a bold move to champion sustainable transportation, Mitsubishi Auto Lease, headquartered in Minato, Tokyo, has announced a partnership with Tohoku Electric Power, based in Sendai, Miyagi. The collaboration focuses on the innovative mobility solution service called "Harmmo," aimed at accelerating the adoption of electric vehicles (EVs) in the Tohoku region.

Background and Objectives


The impetus for this partnership stems from the growing demand for EV integration as businesses and municipalities aim to achieve carbon neutrality. Mitsubishi Auto Lease has leveraged its extensive experience in vehicle leasing and its expertise in EV deployment to support the increase of electric mobility solutions. By collaborating with Tohoku Electric’s knowledge of energy and electrical infrastructure, the partnership aims to tailor EV introduction support to meet customer needs.

Partnership Details


Under this collaboration, Mitsubishi Auto Lease will provide EV leasing services for specific offerings within Tohoku Electric's "Harmmo" mobility solution. These offerings include:

  • - Harmmo ZERO: Aimed at corporate and municipal clients, this service features zero initial costs, zero stress, and zero carbon emissions by utilizing renewable-powered charging. Tohoku Electric will install charging stations at customer locations, facilitating hassle-free charging services, while Mitsubishi Auto Lease supplies the EV leasing.

  • - Harmmo EV Bus: This service focuses on buses equipped with large-capacity batteries and rapid charging facilities, optimizing operations for bus routes. Tohoku Electric will handle all aspects of charging station installation, operation, and maintenance, partnering with Mitsubishi Auto Lease to deliver EV buses, thus enabling enhanced bus operations.

Future Developments


Through this partnership, Mitsubishi Auto Lease aims to expedite the adoption of EVs in the Tohoku region and enhance collaboration with Tohoku Electric. The companies plan to offer high-value mobility solutions that go beyond vehicle leasing. This includes vehicle utilization analytics and EV introduction consulting, enabled by collaboration with business partners.

About Mitsubishi Auto Lease


Mitsubishi Auto Lease specializes in comprehensive solutions related to automotive and mobility leasing and maintenance services. With an increased focus on supporting customers in their carbon reduction and carbon neutrality efforts, the company is committed to rolling out electric vehicle solutions, particularly in response to the pressing demands of today's environmentally conscious market.

  • - Company Name: Mitsubishi Auto Lease Co., Ltd.
  • - Location: 5-33-11 Shiba, Minato, Tokyo, Tower Tamachi
  • - CEO: Naoya Takai
  • - Business Activities: Comprehensive solution services including leasing and maintenance related to automotive and mobility
  • - Website: Mitsubishi Auto Lease

In summary, this partnership not only marks a significant step towards achieving EV proliferation in the Tohoku region but also highlights the growing collaboration between automotive and energy sectors in the fight against climate change.

Topics Consumer Products & Retail)

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