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Upcoming Webinar on Brand Equity

KANTAR, a renowned market research and consulting firm based in London, UK, is excited to announce an insightful webinar titled “Unlocking Action Levers for Effective Brand Equity Growth through the CONNECT Methodology”. This event is set to take place on June 19th, 2025, from 15:00 to 16:00.

Understanding CONNECT

The CONNECT methodology is a groundbreaking approach that integrates behavioral economics into market research. It empowers brands to identify critical consumer touchpoints which are pivotal for brand equity growth. In today’s landscape filled with numerous paid media channels, recognizing where consumers engage with a brand is vital. While paid media plays a significant role in attracting consumers, it’s equally important not to overlook other touchpoints.

According to recent studies, an impressive 75% of brand equity is built upon experiences related to products or services and recommendations from family and friends—essentially, media outside of traditional advertising. Each consumer interaction with a brand has the potential to reshape their attitudes and behaviors towards that brand. However, given the limitations in budgets and resources, it’s impractical for companies to manage every possible consumer engagement point. This is where understanding these consumer “action levers” becomes crucial, leading to strategic and confident decisions for competitive advantages in resource allocation and action planning.

The CONNECT methodology allows brands to conduct research through standard online surveys, integrating behavioral economics principles with KANTAR's unique speed measurement techniques and data modeling. This analytics framework is supported by KANTAR’s extensive global expertise across various categories, providing detailed insights into each brand's performance and competitive landscape.

Webinar Highlights

The upcoming webinar will cover crucial topics, such as:
1. The Importance of Understanding Consumer Touchpoints: Why brands must recognize their interactions with consumers and the impact of these engagements.
2. Key Considerations for Effectively Evaluating Touchpoints: Essential factors that need to be considered for accurate assessment.
3. Insight into the CONNECT Methodology: A detailed look at how the CONNECT approach evaluates touchpoints through behavioral economics.

Meeting Information

• - Event Title: Unlocking Action Levers for Effective Brand Equity Growth through the CONNECT Methodology
• - Date and Time: June 19th, 2025, 15:00 - 16:00 (JST)
• - Registration: Participation in this webinar is free of charge. Please note that your personal information will be handled in compliance with privacy regulations. By registering, you agree to our handling of personal data while we promise to maintain rigorous confidentiality, only sharing data with third parties when legally required.

The event will feature notable speakers from KANTAR, including:

• - Junichi Yoshimoto, Director of Client Service
• - Sara Kawamura, Assistant Manager of Client Service

About KANTAR

KANTAR stands out as a leading global marketing data and analytics firm, serving as an essential brand partner for top companies worldwide. Our strength lies in combining significant attitude and behavior data with in-depth expertise and advanced analytics to illuminate how people think and behave.

For further insights, explore KANTAR’s offerings at KANTAR's Global Site and discover about the Kantar BrandZ rankings, the leading global currency for evaluating brand value. For the most robust insights into the performance of Japanese brands, check out the BrandZ Top 50 Most Valuable Japanese Brands 2024 results.

Join us for this enlightening session that promises to enhance your understanding of brand equity and its critical drivers through the innovative CONNECT approach.