#United States #Englewood Cliffs #LG Electronics #Drew Barrymore #Smart Appliances

LG Electronics Strengthens Ties with 'The Drew Barrymore Show'

In an exciting development for home appliance enthusiasts, LG Electronics has renewed its brand integration partnership with 'The Drew Barrymore Show' for a second year. This collaboration will feature a variety of LG's innovative kitchen and laundry appliances in numerous segments of the show's fifth season. Viewers can expect practical tips and solutions that focus on simplifying and enhancing their daily routines.

The partnership will officially kick off with a special segment on December 11, 2024, that was filmed at LG's North American headquarters in Englewood Cliffs, New Jersey. This segment features renowned culinary contributor Pilar Valdez, known for her creative approach to cooking. During the episode, Drew Barrymore and Valdez showcase the capabilities of LG's state-of-the-art 6.3-cubic-foot Smart Induction Slide-in Range. This model boasts several innovative features, including InstaView®, ProBake Convection®, Air Fry, and Air Sous Vide, making it an ideal choice for those eager to embrace sustainable cooking methods.

Valdez will prepare a delightful breakfast recipe while demonstrating the benefits of using LG’s induction technology. She aims to provide viewers with an easy transition to these environmentally friendly cooking solutions while highlighting how simple cooking can be with LG appliances. With energy savings averaging about 18% compared to standard electric units, these ENERGY STAR® certified products are paving the way for more sustainable cooking practices in American households.

According to Jose Cardona, the senior director of Home Appliance Brand Marketing at LG Electronics USA, the company is thrilled to continue this partnership. He states, “Drew's genuine and vibrant energy combined with her passion for innovation aligns flawlessly with LG’s mission to enhance everyday life. Together, we look forward to creating inspiring moments while showcasing how our reliable appliances offer performance and convenience to homes everywhere.”

Throughout the show’s fifth season, viewers can look forward to discovering effective ways to simplify their daily lives. From hosting tips to laundry hacks, the segments aim to equip audiences with creative and practical solutions to make life easier at home. In addition to showcasing innovative cooking solutions, LG’s collaboration with 'The Drew Barrymore Show' reflects a commitment to promoting smart living.

For more information regarding LG’s extensive line of home appliances, visit www.LG.com. As America's leading appliance brand, LG remains dedicated to meeting customer needs with cutting-edge products that deliver both efficiency and enjoyment.

In summary, this renewed partnership is more than just a promotional venture; it represents a shared vision between LG Electronics and 'The Drew Barrymore Show' to improve viewers' lives through innovation, sustainable practices, and delightful cooking experiences. As audiences tune in, they will find inspiration and insights to elevate their everyday routines, ultimately enhancing the quality of their daily lives through the clever integration of technology in their kitchens.