#Japan #Tokyo #Wan!Pass #Petz All Right #Inutore

Petz All Right Acquires Inutore to Transform Dog Training Services

Petz All Right Inc., based in Chuo, Tokyo, has announced the complete acquisition of Inutore Inc., an innovative online dog training platform, as of July 28, 2025. Under the leadership of CEO Kazuya Kobayakawa, this acquisition aims to significantly advance the convenience and reliability of dog training in Japan, emphasizing the importance of establishing trust with society.

Background of the Acquisition

Recent studies highlight the numerous benefits of pet ownership, including improvements in mental and physical health, enhanced quality of life, and reductions in feelings of loneliness. Furthermore, it's been found that pet ownership can significantly lower the incidence of dementia. Cultivating a pet-friendly environment is deemed essential for promoting well-being and longevity in society.

Petz All Right identifies dog training as a critical factor in this equation. In many Western countries, responsible dog ownership is considered a given, with well-trained dogs being welcomed in public spaces and on public transport. However, in Japan, there are still disparities in cultural attitudes towards training dogs. Raising awareness about the importance of training is key to creating a more harmonious coexistence between humans and pets in Japan. Proper training not only expands the places owners can take their dogs but also enriches the lives of both pets and their owners.

Previously, Petz All Right offered training assessments through the Wan!Pass app. By integrating Inutore’s online dog training services, they can now provide a comprehensive system that combines evaluation and training, significantly enhancing the overall value of their offerings. This integration enables the simultaneous creation of social benefits and new market opportunities.

Synergy Between Petz All Right and Inutore

Petz All Right’s Wan!Pass promotes enjoyable outings with dogs, enhancing owner-pet etiquette through certification programs. Users who pass this certification can access facilities that typically do not allow dogs, creating value for both pet owners and establishments.

Meanwhile, Inutore’s platform connects dog trainers with owners nationwide, allowing for flexible dog training sessions. In Japan, concerns over dog behavior and training remain prevalent in public spaces and commercial areas. This acquisition addresses matching challenges between those needing training and trainers seeking clients, providing a streamlined approach from certification to training.

As a result of this partnership, anyone can access training online, regardless of location or age. The completion of training will now be socially recognized, improving the credibility of dog owners.

Future Outlook

With this group formation, Petz All Right and Inutore aim to build a robust system that combines social trust with economic value. Their plans include:

• - Development and provision of training packages linked to Wan!Pass certification.
• - Collaborative creation of training programs tailored to registered facilities.
• - Cultivating environments where socialized dogs can thrive.

They aspire to achieve a new value standard where completing training is widely recognized as a form of “social trust,” contributing to a safe and diverse pet ownership experience.

Comment from the Executives

Kazuya Kobayakawa, CEO of Petz All Right

“To improve life with dogs, it is essential to consider not just whether training is accomplished but also whether it gains societal trust. Through the Wan!Pass certification system, we have increased options for safely taking dogs out. This collaboration with Inutore allows us to seamlessly provide not just training evaluation but also training itself. We envision a future where well-trained dogs are appreciated by society, leading to a closer relationship between humans and dogs.”

What is Wan!Pass?

Born from the real voices of pet owners, Wan!Pass enhances experiences for both dog owners and the general public, broadening the scope of pet life. The certification process includes:

• - A written test and practical assessment by certified trainers. Passing these tests opens up more locations and provides additional benefits.

Using Wan!Pass enables:

• - Immediate access to dog-friendly facilities.
• - Streamlined registration of vaccination proof through the app, simplifying visits.
• - Access to typically restricted locations when certified.

Importantly, Wan!Pass is free to register and use.

For more information, visit: Wan!Pass User Site

About Inutore Inc.

Founded on November 4, 2022, Inutore operates an online school for dog training, connecting trainers with owners seeking guidance on training their pets. Their mission is to strengthen the bonds between animals and all people who care for them.

Location: 1-10-8 Dogenzaka, Shibuya, Tokyo
Website: Inutore

About Petz All Right Inc.

Established on October 13, 2023, Petz All Right is dedicated to enhancing pet services through innovative web platforms.

Location: 1-11-10 Shin-kawa, Chuo, Tokyo
Website: Petz All Right