Modern Ambition: A New Era in Menswear
Introduction
In an exciting development for fashion enthusiasts, Canadian menswear brand
Modern Ambition has officially unveiled its
Fall 2025 collection,
Modern Heritage. This launch is marked not just by its innovative styles but also by the opening of the brand's flagship store in
Winnipeg on
October 8 and the debut of a global e-commerce platform on
September 10.
The Collection: Modern Heritage
The Modern Heritage Collection stands at a unique crossroads, combining the refined essences of Italian tailoring with the ruggedness characteristic of Canada. This collection is designed to effortlessly blend into various aspects of a modern man’s life—from corporate settings and travel to leisurely outings—without compromising style, versatility, or comfort.
Ash Modha, co-founder and CEO of Modern Ambition, emphasizes that the vision behind this collection is to create timeless clothing that enhances the modern man's lifestyle with a sense of quiet confidence.
“
Modern Heritage is about dressing with purpose—achieving elegance without excess,” Modha explains.
Inspired Design
Each piece in the collection tells a rich narrative of cultural intersections. It includes structured blazers and soft trousers crafted from responsibly sourced wool and cashmere from Italy's esteemed mills, alongside weather-resistant outerwear tailored for the Canadian climate. Key signature categories include:
- - Tailoring: Featuring half-canvassed jackets and refined trousers made from luxurious fabrics to ensure a perfect fit.
- - Outerwear: Comprising sleek, architectural coats with technical finishes and adaptable linings.
- - Knitwear: Italian-made polos and sweaters crafted in fine blends of merino and cashmere.
- - Travel Wear: Hybrid garments designed for comfort and utility during travel.
- - Layering Pieces: Breathable, wrinkle-resistant shirts and commuter-friendly jackets for everyday wear.
Exemplifying Function and Luxury
Rooted in sustainability, Modern Ambition collaborates with renowned mills and specialized workshops across
Indonesia,
China,
Cambodia, and
Italy. Each garment is crafted with an emphasis on durability and comfort, featuring innovative details like stretch-infused tailoring, temperature-regulating merino cashmere layers, and practical elements such as hidden zip pockets. Modha highlights the importance of high-quality fabrics, stating, “We’ve infused old-world materials with modern enhancements—softness, stretch, and shape.”
A Grounding in Winnipeg
The decision to launch their first flagship in Winnipeg is a reflection of Modern Ambition's value in its Canadian roots. The store not only serves as a retail space but also embodies the brand ethos of thoughtfulness and refinement. Ash Modha expresses pride in opening the store in the city, calling it a homecoming that connects the brand back to the landscapes and cultures that fostered its creation.
Commitment to Sustainability
The parent company,
Mondetta Clothing Inc., proudly carries the Certified B Corporation status, ensuring adherence to higher social and environmental standards. Being a
Net Zero Contributor Certified company, it actively offsets its carbon footprint through verified initiatives, underpinning its commitment to a sustainable future in fashion.
Conclusion and Availability
Modern Ambition signifies a new benchmark in menswear, embodying elegance, practicality, and responsibility. The
Modern Heritage Collection will be available for online purchase starting September 10 at
modernambition.com, and the flagship store in Winnipeg will welcome customers on October 7. This collection promises not only to elevate personal style but also to foster positive impacts on the environment and society. By prioritizing sophistication and purpose, Modern Ambition is setting a new standard for modern menswear.
Visit Us
For more information, visit
Modern Ambition and discover the new heights of menswear!