Frazil's Bold Move in the Beverage Industry
Frazil, recognized as the largest slush brand in the United States, has taken a significant step in expanding its foothold in the beverage market by acquiring Alligator Ice, a prominent player in the frozen drink segment found in convenience stores nationwide. This strategic acquisition marks a pivotal milestone for Frazil, as it continues to diversify its reach across various channels, including quick-service restaurants and educational institutions.
Kyle Freebairn, the CEO of Frazil, expressed enthusiasm about the acquisition, stating, "Alligator Ice has established a strong presence in the convenience store channel over the past two decades." He emphasized that integrating the Alligator Ice team into Frazil's operations represents an exciting advancement in their mission to expand their product offerings and deliver enhanced value to retail partners and customers.
Based in Missouri, Alligator Ice is a family-owned business with over 20 years of expertise in the frozen beverage industry. Known for its wide selection of flavors and exceptional support for retailers, Alligator Ice operates in more than 10,000 convenience store locations across the country. The merger is expected to create synergies that will allow Frazil to combine its operational scale and innovative capabilities with Alligator’s established market strength, ultimately benefiting customers and retail partners alike.
Russ Warner, representing Alligator Ice, shared his excitement about the partnership, commenting, "We are thrilled to be joining forces with the Frazil team and couldn't have asked for a better partner to help our customers reach their full potential in the frozen beverage category. Becoming part of Frazil strengthens that mission and allows us to extend our reach and impact in the industry."
This acquisition follows Frazil's recent purchases of Trident Beverage and Berkeley Street Beverages, underscoring the company's commitment to rapid growth in both the convenience store sector and K-12 markets. The synergy from these acquisitions is anticipated to enhance Frazil's product innovation and market penetration.
Both companies will showcase their collaboration at the upcoming NACS Show (National Association of Convenience Stores), scheduled for October 15-18, 2025. Visitors can expect to see the latest offerings and witness first-hand the combined expertise of Frazil and Alligator Ice.
Frazil is renowned for operating over 50,000 slush machines throughout various venues, including convenience stores, theaters, amusement parks, and educational establishments. The brand has revolutionized the frozen drink experience with its unique texture and vibrant flavors, making it a popular choice among beverage enthusiasts.
Alongside its celebrated slushies, Frazil has also introduced the Café Tango frozen coffee beverage, further diversifying its product range to cater to different consumer preferences. This commitment to product variety is aimed at ensuring customer satisfaction and enhancing retail success.
In summary, Frazil's acquisition of Alligator Ice signifies an exciting chapter in the company's growth story. By merging their strengths, both companies aim to innovate the frozen beverage sector, providing even more delightful choices for consumers across the nation. To learn more about Frazil and its extensive offerings, visit
www.frazil.com.