#Japan #Tokyo #Ryohei Suzuki #Kirin Beer #Killingood Ale

Kirin Beer Introduces the Revolutionary Killingood Ale

On October 7, Kirin Beer launched a groundbreaking new beer brand, Killingood Ale, aimed at raising spirits and brightening the future of Japan. This new signature beer follows the successful Kirin Ichiban Shibori and Kirin Beer Hare Kaze, emphasizing Kirin’s commitment to quality and community.

Killingood Ale enshrines the belief that beer can be a source of happiness, and its tagline “Hirogare, Shiawase no Ale” (Spread the Cheer) encapsulates this vision. Kirin is collaborating with local governments across all 47 prefectures of Japan through a community initiative called Good Ale Japan. This program not only aims to foster connections among people but also supports regional communities by employing a portion of sales to assist various projects.

With excitement, Kirin Beer has welcomed actor Ryohei Suzuki as the brand’s fourth leader, following notable figures such as Haruka Ayase and Minami Hamabe. His enthusiasm for the brand will be showcased in a new web commercial that debuted on October 3, highlighting his mission to spread joy through Killingood Ale.

Ryohei Suzuki: Kirin’s New Brand Ambassador

As a long-time fan of Kirin’s beverages, Suzuki has been featured in Kirin advertising for nearly a decade. In an interview marking his new role, he shared his admiration for the taste of Killingood Ale, affirming his personal connection to Kirin products. Suzuki expressed his desire to support not only his local communities in Hyogo and Kagoshima but also to encourage people to root for themselves when enjoying a cold beer.

His commitment and passion resonate throughout the promotional campaign, displaying his dedication to Kirin’s shared mission. Suzuki emphasizes the importance of giving oneself encouragement and speaks fondly of moments spent enjoying Killingood Ale watching his favorite shows, whether alone or with family.

The Signature of Killingood Ale

Killingood Ale is defined by its fruity aroma and satisfying aftertaste, a result of meticulous craftsmanship. It utilizes a rare ingredient, Cryo Hop®, to enhance its flavor profile, making it a standout choice for beer enthusiasts. Kirin also selected three distinctive aroma hops and incorporated 100% malt, contributing to a fuller beer experience.

The design of Killingood Ale's packaging radiates vibrancy and sophistication, with a cheerful orange color that stands out on shelves. Moreover, the packaging is adorned with a QR code leading to the Good Ale Japan website, providing drinkers with easy access to further engage with the community initiative.

Joining Forces for a Brighter Future

Good Ale Japan highlights Kirin’s dedication to strengthening community ties. This initiative allows consumers to contribute to local projects simply by enjoying Killingood Ale. Every purchase generates donations to selected municipalities, a unique concept that underscores the actual impact of a choice as simple as drinking beer.

Suzuki reinforced the essence of this program, noting how drinking beer fosters a connection to one’s preferred locales, making it even more meaningful. Through this initiative, the joy of drinking is not limited to individual pleasure but extends to supporting communal growth and harmony.

Key Takeaways

Kirin Beer’s Killingood Ale exemplifies a fresh approach to traditional brewing while emphasizing community upliftment. With the captivating presence of Ryohei Suzuki, the brand has managed to create a narrative that resonates with individuals and emphasizes the power of connection. This October, as you reach for a Killingood Ale, remember that it’s not just a beer; it’s a step toward building a brighter, more interconnected Japan.

To explore more about the new beer and the Good Ale Japan initiative, check out the full web commercial here.