#China #Shenzhen #Amos Food Group #Candy Festival #Sweet Innovation

A Celebration of Sweetness: The 2026 Amos International Candy Festival

The Amos International Candy Festival, held in Shenzhen, China, was a spectacular celebration of sweetness and innovation, attended by distributors, creators, industry leaders, and partners from approximately 50 countries. As a vibrant global hub recognized as "China's Silicon Valley," Shenzhen was the perfect setting for this three-day festival, where confectionery was celebrated as a catalyst for happiness and health.

For over two decades, Amos Food Group has built its reputation as a leading innovator in the confectionery world, dedicating itself to exploring new horizons of joy and well-being. This year, the festival served to exhibit their dual commitment: to be a Global Sweet Innovator, continuously redefining sweetness, and to act as a Sweet Messenger, connecting people across cultures through shared experiences of delight.

Amos International Candy Carnival: Transforming Experience

The festival kicked off with the Amos International Candy Carnival, an immersive experience that transformed Shenzhen Talent Park into a whimsical candy wonderland. Attendees participated in interactive experiences starring AMOS products alongside Biobor, featuring engaging performances, character parades, and innovative displays.

A highlight was the breathtaking drone show that painted the night sky with candy-inspired visuals, underlining the message: "Amos Treats the World to Sweets in Shenzhen." This carnival provided attendees with an opportunity to engage with confectionery through the senses, fostering a playful and imaginative spirit. Furthermore, it aimed to establish the Amos International Candy Festival as a recurring city-level cultural event, bridging candy with creativity and global community engagement.

Exploring Happiness and Health at the World Candy Forum

The World Candy Forum was a pivotal part of the festival, gathering industry experts, scientists, and consumers to discuss the future of the confectionery market. With topics focusing on two essential consumer needs—happiness and health—the forum provided unique insights from NielsenIQ and Innova Market Insights on emerging trends affecting the global market.

Renowned speakers, including Audra Vogler from NCSA, Olivier De Salmiech from Kerry, Tony Jacobs from Bazooka Candy Brands, and Nobel Laureate Aaron Ciechanover, shared diverse perspectives on how to integrate happiness and health into the future of confectionery. Additionally, the introduction of the