Ureru Group Launches Real Test Marketing Services in the U.S.

Ureru Group Expands Into the U.S. Market

In an exciting development for Japanese companies looking to enter the U.S. market, Ureru Group has officially launched its Real Test Marketing Services in collaboration with Ureru Global EC Inc., its U.S. subsidiary. This initiative is poised to provide invaluable insights into product viability through actual test sales in various locations, including major cities like Los Angeles, San Francisco, and Las Vegas.

Background: Bridging the Gap in Cross-Border E-Commerce

As the demand for cross-border e-commerce grows, companies often struggle to accurately assess key indicators like price acceptance, packaging evaluation, and consumer repurchase intent based solely on online feedback such as ad metrics or social media reactions. Recognizing this gap, Ureru Group aims to address these challenges by offering services that generate actual sales data derived from real-world marketing tests in the U.S.

Service Overview: Comprehensive Market Testing

The newly launched services will not only focus on distributing product samples or conducting surveys but will incorporate a thorough analysis of various marketing factors. These include pricing strategies, product presentation, sales pathways, promotional wording, and packaging acceptance—all scrutinized through live sales environments. The objective is to gather consumer behavior data that allows Japanese brands to make informed decisions regarding product improvements, re-design, or expansion strategies.

Local Operations: Partnering with Ureru Global EC Inc.

Ureru Global EC Inc. will play a pivotal role in executing this service. By coordinating with local partners for logistics, securing sales locations, and managing operational procedures, the U.S. company aims to ensure both consistency in execution and efficiency in operations. This partnership combines strategic planning and marketing insights from Japan with hands-on implementation capabilities in the U.S., providing a robust framework for verifying market assumptions beyond theoretical studies.

Group Synergy: From Testing to Expansion

The sales data collected through these tests will be integrated with the various services offered by the Ureru Group, including advertising operational support, D2C (Direct-to-Consumer) development assistance, and AI-driven analytics. This comprehensive support strategy—denoted by the framework of “verification to improvement to scaling”—aims to fortify the early-stage evaluations and facilitate a smoother transition into broader market penetration for participating Japanese companies.

Future Aspirations

In the short term, Ureru Group plans to strengthen its testing presence in key California cities and expand the range of product categories and participating companies. Mid-term goals include extending services across major cities nationwide and establishing a solid foundation for D2C rollout based on test insights. Looking long-term, the company envisions expanding to prominent markets across Europe and Asia, thus contributing to a worldwide pursuit of success in overseas markets.

Despite minimal immediate impact on the overall consolidated performance of Ureru Group, the company anticipates a positive contribution to their financial results for the fiscal year ending July 2026. The groundwork laid by this initiative could lead to significant growth opportunities for Japanese brands venturing into the competitive landscape of U.S. retail.