#Japan #Sandalwood #Shinjuku #ACTUS #hibi

A New Fragrance Collaboration: hibi and ACTUS

The fragrance world is buzzing with excitement as hibi, the innovative 10-Minute Aroma brand known for its matchstick incense, partners with ACTUS, a revered player in modern interior design. This collaboration brings forth a unique scent—Sandalwood and Oakmoss—available exclusively starting September 5, 2025.

The Essence of 'hibi'

What sets hibi apart is its ability to provide a calm and serene atmosphere in just 10 minutes. Inspired by the need to pause and reflect in our busy lives, the brand offers a quick escape through fragrance. The partnership with ACTUS aims to enhance this experience with a scent that embodies tranquility.

As the heat of summer fades away, there's a natural transition towards an autumnal chill—making it the perfect time for self-care and introspection. The new fragrance serves as a olfactory switch to help you transition from the hustle and bustle of daily life. Designed to be an integral part of your routine, this specific fragrance is meant to signal a moment of peace amidst the chaos.

Product Details

• - Product Name: hibi × ACTUS Limited Original '0' (Sandalwood × Oakmoss)
• - Specifications: Regular box containing 8 incense sticks plus a dedicated incense mat
• - Price: 935 yen (including tax)
• - Release Date: September 5, 2025
• - Where to Buy: Available at select ACTUS stores, their official online shop, and partner shops

The packaging design is exclusively tailored for ACTUS, reflecting its commitment to harmonizing daily living with aesthetic pleasure.

Crafting a Wellness Experience

ACTUS has long been a supporter of hibi products, experiencing great success with its existing lines. With this collaboration, both brands aim to transcend traditional fragrance norms and introduce a scent that emphasizes wellness and self-care. The concept revolves around dedicating 10 minutes to appreciate nature’s aromas—something both hibi and ACTUS champion.

The scent embodies a reset of time, aptly themed around 'midnight'—a pivotal moment that symbolizes both the end and the beginning of a day. It serves as a reminder to pause, breathe, and find inner peace through a carefully curated aroma.

A Calm and Soothing Blend

Delving into the remarkable fusion of Sandalwood and Oakmoss, this fragrance aims to transport its users into a state of relaxation. Sandalwood, renowned for its calming properties, promotes deep breathing and relaxation. The warm, slightly smoky notes provide comfort at the end of the day. The addition of Oakmoss, reminiscent of a moist forest floor, lends a fresh, earthy undertone to the fragrance, creating a depth that makes the experience truly enriching.

Using this incense invites you to unwind and let go of the burdens accumulated over summer, offering a moment for self-reflection and tranquility. In this way, the hibi × ACTUS collaboration not only promotes a fragrance but also a mindful living philosophy.

About hibi and Kobe Match Co. Ltd.

The hibi brand is a testament to a remarkable fusion of two traditional crafts from Hyogo Prefecture: match production and natural incense making. Originating from Kobe Match Co. Ltd., established in 1929, the brand aims to tell the story of matches while creating a bridge to modern-day fragrance use. Striving to keep the heritage alive in an age where matches are seldom used, the company engages consumers through innovative collaborations and retro designs.

In 2011, hibi was born through a collaboration with Daisuke, a well-respected incense manufacturer based in Awaji Island. Together, they developed a product that balances strength with fragrance efficacy, ensuring hibi sticks don’t break easily. The name 'hibi' stems from the Japanese word for 'everyday,' reflecting the brand's intention to be a daily companion in aroma.

About ACTUS

Founded in 1969, ACTUS stands firmly on the principle that a rich life extends beyond mere consumption. With a strong presence in the lifestyle store sector, they focus on quality European designs and sustainable living solutions. Their mission includes supporting mindful and purposeful living, and they have become synonymous with quality and durability in furniture and interior design.

With this special launch, ACTUS and hibi aim not just to offer a product but to enrich lives through intentional fragrance.

For more information about the product and promotional updates, you can visit the Kobe Match official website and the hibi official brand site.

Let the hibi × ACTUS experience be a guide to finding calm in your daily routine and unlocking new realms of well-being.

Conclusion

Get ready to embrace moments of stillness and clarity with this exceptional scent when it launches. Stay tuned as the busy life takes a meaningful pause with each fragrant breath.