Kewpie Group Launches New DX Site to Enhance Value Creation Processes

Kewpie Group's New Digital Transformation Site

Kewpie Corporation, headquartered in Shibuya, Tokyo, has taken a significant step in its digital transformation journey by launching the "Kewpie Group DX" site. This initiative, which went live on August 28, aims to promote the company's vision of evolving its value creation processes as part of its medium-term management plan for 2025 to 2028. The newly established site can be accessed at Kewpie DX.

Vision for the Future

The Kewpie Group has firmly set its strategy of evolving the value creation process in its medium-term management plan. By leveraging digital transformation (DX), the company aims to optimize its value chain and supply chain, allowing for the reconstruction of its business model that will create long-term value. This commitment to DX has been recognized by the Ministry of Economy, Trade, and Industry, as Kewpie was designated as a "DX Certified Business" this August.

What’s Inside the DX Site?

The Kewpie Group DX site offers various content aimed at educating visitors on the company's digital transformation strategy and specific case studies. Some key sections within the site include:

- Vision for the Future
- DX Strategy
- Case Studies
- Kewpie Group’s DX Promotion System

One notable case study highlighted on the site features the introduction of "Q-unity®," a proprietary generative AI environment designed to be a reliable partner for all Kewpie employees.

Q-unity: A Reliable Partner for Employees

Kewpie has developed a user-friendly generative AI environment titled "Q-unity," which will be fully operational by June 2024. This initiative aims to ensure that every employee can leverage generative AI with confidence. As of August this year, approximately 70% of employees capable of using Q-unity have already gained experience with it, demonstrating rapid adoption within the group.

The integration of Q-unity with in-house systems is expected to enhance productivity across various departments such as marketing, sales, production, and research. The innovative service called "Recipe Talk," which was unveiled in June, is a testament to this integration, developed by employees utilizing Q-unity.

Additionally, Kewpie is committed not only to its proprietary generative AI tool but also actively engages with publicly available generative AI technologies. This approach is focused on automating tasks and extending the creative capabilities of each employee to maximize the value provided.

Q-unity is proving to be a trusted ally for Kewpie’s workforce, available in diverse scenarios to facilitate productivity and creativity. Employees are seeing generative AI as a helpful partner, enriching their work processes and enhancing overall efficiency.

For more insights into the capabilities of Q-unity, visitors can refer to the Kewpie Group's official blog that explores the role of this AI tool across various employee functions. In particular, the blog posts titled "Q-unity: A Reliable Partner" provide a deeper look into this technology and its implementation journey within the organization. Here are the links to the blog entries:

Moreover, for those interested in financial insights and the group's overall strategy, Kewpie's Integrated Report 2025 is available for review. The document provides essential information about the company's strategic directions and performance. Access it here.

Kewpie's commitment to innovation through digital transformation is set to play a critical role as the company advances toward its future goals. The launch of the Kewpie Group DX site marks an important milestone in its ongoing quest for enhancement and efficiency in its value creation processes.