LG NOVA Launches Elevate WV to Boost Entrepreneurship and Economic Growth in West Virginia

LG NOVA Launches 'Elevate WV'



In an exciting development for West Virginia's entrepreneurial landscape, LG NOVA, the North America Innovation Center of LG Electronics, has announced the launch of its new program, "Elevate WV." This structured initiative seeks to empower and accelerate startups and entrepreneurs across the Appalachian region, helping them build next-generation, AI-centric businesses that can scale on a global level.

The driving force behind Elevate WV is the commitment to unite the local entrepreneurial community with LG NOVA’s robust innovation ecosystem. As part of this initiative, LG NOVA will host the Elevate WV Challenge Competition during the upcoming Bridging Innovation Week, set for April 29, 2026. This live pitch competition will feature five carefully selected entrepreneurs from West Virginia, each presenting their unique venture ideas before a panel of judges.

The potential rewards for these competing ventures are significant. Winning participants may gain entry into LG NOVA's comprehensive venture-building program, offering a pathway to transform their startups into part of the LG NOVA venture portfolio—a vital step for ensuring growth and exposure within the innovation space.

Goals of Elevate WV



The Elevate WV initiative aims to transform promising ideas into scalable businesses in several high-impact sectors, particularly Healthtech, Cleantech, and Transformational Tech. Each of these areas is poised to undergo substantial disruption as AI technology continues to evolve.

Dr. Sokwoo Rhee, head of LG NOVA, expressed enthusiasm about the initiative: “West Virginia is home to passionate entrepreneurs who are ready to build the future and make a difference in their communities. Elevate WV brings the full power of LG NOVA's global ecosystem to this community.” The initiative is designed to engage local founders, ensuring they have the necessary resources to succeed.

Support for Entrepreneurs



Through Elevate WV, selected startups will receive:
  • - Non-Dilutive Funds: Funding will be available to help entrepreneurs develop their business ideas and support projects related to proof of concept (PoC) and minimum viable product (MVP) development.
  • - Access to Top-Tier Advisors: Entrepreneurs will benefit from tailored mentorship and coaching from industry experts known for their successful exits in sectors like AI and Healthtech.
  • - Collaboration Opportunities: Participants will connect with LG NOVA's global startup network, fostering the development of scalable business models.
  • - Go-to-Market Support: Access to marketing toolkits and visibility at events like CES and LG NOVA’s Innovation Summit.
  • - Local Ecosystem Integration: Active collaboration with regional organizations, assisting West Virginia founders from the ideation phase through to commercialization.

The Challenge Competition



The Elevate WV Challenge Competition is set to be a highlight of Bridging Innovation Week. The event showcases the entrepreneurial spirit of West Virginia, where five startups will present their refined business proposals. This competitive environment not only celebrates the state’s startup ecosystem but also serves as a platform for entrepreneurs to engage with judges and key players within the innovation community.

Winners will be celebrated at an awards banquet that evening, marking a significant milestone in their entrepreneurial journey. 

Moving Forward with Innovation



Elevate WV is part of a broader strategic initiative by LG NOVA to foster innovation and economic growth in West Virginia. This initiative will also include the establishment of an LG NOVA Innovation Center in the state, strengthening partnerships to drive high-tech job growth and expanding opportunities for startups.

Eligibility for the Elevate WV program is open to pre-seed-stage startups that are primary domiciled in West Virginia and are focused on building AI-first software solutions that have potential for significant global reach. Intellectual property remains the participant's own, further encouraging innovation.

For more information about the program and how to apply, visit www.lgnova.com/elevate-wv.

In summary, Elevate WV represents a critical opportunity for West Virginia’s entrepreneurs to turn their innovative ideas into successful businesses. With access to essential resources, expert guidance, and a supportive community, the future of entrepreneurship in West Virginia looks promising.

Topics Business Technology)

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