Ulike's New Venture in Beauty for Men
In a significant move to penetrate the growing male grooming market,
Ulike, the world’s number one brand of light beauty devices, has officially appointed
Kai Asakura, a professional MMA fighter, as the image model for its latest men's product, the
Ulike Air 2 IPL Hair Removal Device. This groundbreaking collaboration highlights Ulike's commitment to bringing effective beauty solutions tailored for men.
Since its establishment in 2013, Ulike has consistently garnered consumer loyalty across 49 countries, making it a frontrunner in home beauty devices. The company is renowned for its proprietary approach to pain-free hair removal using the
Sapphire Cooling Technology, ensuring a comfortable user experience. The Ulike Air 2 IPL is not just another product; it has quickly become a long-standing favorite among men seeking convenient hair removal solutions from the comfort of their own homes.
Starting from
April 17, 2025, Ulike will launch a series of promotional videos starring Asakura across their official social media platforms and select
Don Quijote stores throughout Japan. This initiative embodies the message of “refining men through professional-level offense and defense,” capturing Asakura’s relentless spirit and strength, as well as the efficacy of the Ulike Air 2.
Ulike's marketing campaign seeks to inspire men to embrace their grooming routines, showcasing how Ulike devices can help them conquer unwanted hair with powerful performance that doesn't compromise on comfort.
The Campaign Trailer
For those eager to see this collaboration in action, the campaign video is already available for viewing. You can check it out here:
Ulike Air 2 Campaign Video.
About Kai Asakura
Kai Asakura, born on
October 31, 1993, in Toyohashi City, Aichi Prefecture, not only commands respect in the MMA arena but also captivates audiences as a prominent YouTube creator. A member of the
Japan Top Team, Asakura has earned multiple titles, including being a two-time RIZIN Bantamweight Champion and the inaugural champion of the
OUTSIDER 55-60kg class. As of March 25, 2025, he was also ranked 15th in the UFC World Flyweight division. More than an athlete, Asakura boasts an impressive YouTube following with approximately 1.37 million subscribers and over 500 million views on his channel, blending entertainment with personal connection. His work continues to inspire both sports enthusiasts and fans alike.
Product Details
The
Ulike Air 2 IPL Hair Removal Device is priced at
¥43,780 (including tax) and will be available in black at various
Don Quijote outlets across Japan. Key features include:
- - Pain-free treatment thanks to patented Sapphire Cooling Technology.
- - Flat head design for efficient coverage.
- - Five adjustable power levels to cater to different skin types and body areas.
- - A remarkable durability that offers up to 1 million flashes, ensuring longevity.
- - Cost-effective usage, estimated at just ¥17 per session for full-body treatment.
Conclusion
The
Ulike Air 2 aims to redefine the beauty landscape for men, supporting a movement that embraces self-care and grooming as essential aspects of modern masculinity. The collaboration with Kai Asakura is not just a marketing strategy; it symbolizes a blend of strength, elegance, and comfort in personal grooming. As we await the launch of the Ulike Air 2, it's clear that this partnership represents a bold step into the future of men's beauty products, encouraging men everywhere to develop their grooming rituals confidently and effectively.
For more details on Ulike and their groundbreaking technologies, visit their
Official Online Store or follow them on social media for updates and special promotions.