#USA #Subaru #Camden #J.D. Power #Customer Satisfaction

Subaru of America Excels in Customer Satisfaction Rankings

Subaru of America has proudly secured the top position in the J.D. Power 2025 U.S. Customer Service Index (CSI) Study, marking a remarkable achievement for the automaker and its network of retailers. This year's study evaluates customer satisfaction specifically for maintenance and repair services provided by franchised dealers and, in this iteration, Subaru stood out prominently among Mass Market Brands.

The CSI study, now in its 45th year, assesses diverse aspects of the service experience, which include service initiation, interaction with service advisors, quality of service facilities, vehicle pickup, and, ultimately, service quality. Subaru excelled across all these metrics, earning high praise from a substantial body of approximately 55,210 registered owners and lessees of one-to three-year-old vehicles who participated in the survey between July and December 2024.

Jeff Walters, the President and Chief Operating Officer of Subaru of America, expressed his pride in this achievement, attributing it to the organization’s commitment to a collaborative culture that prioritizes customer feedback. He stated, "This incredible achievement is a testament to the collaborative culture across the organization. We are dedicated to listening to our customers and providing extraordinary service." This philosophy is rooted in Subaru’s commitment to instilling H.E.A.R.T - honesty, empathy, appreciation, respect, and trust within customer interactions.

The accolades received from J.D. Power reinforce Subaru’s guiding principle, the Subaru Love Promise, which aims to emphasize being "More Than a Car Company" and creating a holistic and positive experience for vehicle owners. This recognition not only highlights Subaru's efforts to enhance customer satisfaction but also affirms their aspiration for meaningful engagement and relationship-building with their clientele.

Subaru's standing as a leader in customer service is significant as it addresses the critical need for quality interactions in the automotive service industry, where establishing relationships plays a pivotal role in customer retention and loyalty. Through consistent service quality and a dedication to meeting customer expectations, Subaru continues to set a benchmark within the automotive sector.

Additionally, Subaru of America operates with a strong commitment to environmental stewardship and community engagement, evident in their initiatives to manufacture products in zero-landfill facilities. Their plant in Indiana is notably recognized as a designated wildlife habitat, demonstrating Subaru's broader commitment to sustainability and community relations.

As Subaru moves forward, it remains focused on maintaining high customer satisfaction standards, understanding that these relationships are not merely transactional, but foundational to their brand identity. The success in the J.D. Power Customer Service Index is just the latest indicator of Subaru’s dedication to both its customers and their broader mission to positively impact the communities they serve and the environment.

For more insights into the latest highlights from the J.D. Power CSI study, interested parties can visit the official J.D. Power website. Subaru's ongoing evolution and customer-focused initiatives promise to keep them at the forefront of the automotive industry well into the future.