#Japan #Tokyo #Sea Urchin #Beyond Tsukiji #Takamitsu

Overview of the Partnership

Beyond Tsukiji Holdings, which operates the renowned sushi establishment 'Sushi Uni Tora', is known for curating a unique experience centered around sea urchin, or 'uni'. Led by CEO Asuka Kagami, the company has recently announced a business alliance with Takamitsu LLC, a luxury sushi restaurant noted for its discerning clientele. This strategic collaboration, made official on November 21, 2025, aims to create new value in sea urchin products.

The partnership will amalgamate Beyond Tsukiji's procurement and supply network for sea urchin with Takamitsu's distinctive artistic expression and culinary philosophy. This initiative is designed to transform sea urchin from merely a 'food ingredient' into 'experience' and 'culture', effectively updating its value in Japan and beyond.

Mission and Values

Sushi Uni Tora is dedicated to offering the finest sea urchin, constantly exploring its potential. Conversely, Takamitsu pursues the entertainment aspects of sea urchin through its unique aesthetics, earning overwhelming acclaim from food critics and media professionals alike. The shared objective of both companies is to bestow 'cultural significance' upon sea urchin by not only emphasizing the quality of the ingredient but also integrating storytelling, experiential value, sustainability, and the promotion of Japanese culture.

By combining these elements, they aim to redefine sea urchin as a cherished component of Japan’s culinary heritage that is recognized globally.

Details of the Collaboration

1. Mutual Procurement and Supply: Both companies will share seasonal, origin, and quality information regarding sea urchin to establish a robust system for procuring high-quality sea urchin consistently.

2. Menu and Product Development: Under the supervision of Takamitsu’s chief, Naomitsu Yasuda, they will jointly create new dishes and products for domestic and international markets. The first product, 'Naomitsu Don', is set to launch in December 2025, featuring a selection of premium ingredients sourced throughout Japan, symbolizing the future of sea urchin.

3. Entering Aquaculture: The partnership will also initiate a sustainable and high-quality sea urchin farming project.

4. Making Tsukiji the 'Holy Land of Sea Urchin: They are planning a project to establish Tsukiji as a cultural hub for sea urchin.

Statements from the Leaders

Asuka Kagami, Beyond Tsukiji Holdings: "We believe that our partnership with Takamitsu will significantly broaden the possibilities surrounding sea urchin. By fusing top-tier ingredients with exceptional techniques, we aim to provide an unparalleled experience to clients domestically and internationally."

Naomitsu Yasuda, Takamitsu: "By combining the solid achievements of Sushi Uni Tora in the sea urchin realm with our own creative approach, we are confident that we can uncover new attractions of sea urchin. We will share the culture of sea urchin with the world, starting from Tsukiji."

Future Initiatives

Following the release of 'Naomitsu Don', both companies intend to participate in the first auctions, research aquaculture technology, and promote cultural activities in Tsukiji. This multifaceted collaboration exemplifies their commitment to highlighting sea urchin as not just food, but as a pivotal cultural asset.

Company Information
Takamitsu LLC
Location: 1-28-2 Aobadai, Meguro, Tokyo
Representative: Naomitsu Yasuda

Beyond Tsukiji Holdings Inc.
Location: 4-10-5 Tsukiji, Chuo, Tokyo MIHIRO Building 3F
Representative: Asuka Kagami
Business: Oversight and management of dining group operations
Website: Beyond Tsukiji Holdings