SHEBA® Pairs with Lucien Laviscount for 4AM Stories - A Cat's Sleep Aid

SHEBA® Partners with Lucien Laviscount for 4AM Stories

In a unique initiative aimed at cat owners who experience early morning wake-ups, SHEBA® has announced the launch of 4AM Stories, a collection of soothing audio books featuring actor and avid cat dad Lucien Laviscount. With many cat parents familiar with the dreaded 4 a.m. wake-up calls instigated by their feline companions, SHEBA® seeks to redefine these mornings through calming stories that aim to help both cats and their owners bond and unwind.

As the sun begins to creep over the horizon, many cats are already awake and primed for action, inspired by their natural crepuscular behaviors. In response to the hunger cries of felines for their first meal of the day, the SHEBA® brand releases both nourishment in the form of its new SELECTIONS Filets and a creative solution for exhausted pet parents. This novel approach not only satisfies cats' cravings but also includes personalized bedtime tales designed to put weary owners back to sleep.

The 4AM Stories can be personalized by entering each cat's name, gender, color, and personality, which drives the AI-generated narrative to craft a unique story starring the cat itself. With soothing voices and ambient sounds, these audio books encourage relaxation, allowing humans to drift back to sleep more easily after their cat's early morning disturbances.

Lucien Laviscount, whose cat pals are named Simba and Nala, plays a key role in promoting this campaign. His joyful commentary on the bonds formed during beloved mealtimes serves as an endorsement for SHEBA’s philosophy that every moment—times of joy and even the tedious early mornings—can foster deeper bonds between owners and their pets. As Laviscount expressed, “While these intentions bring additional fatigue, they are the moments where the real personality of [my cats] shines through. With SHEBA®, I can ensure that Nala and Simba are satisfied, leaving us with a peaceful respite.”

The collaboration doesn’t just highlight the nutritious aspect of feeding cats but extends to supporting owners during their most tired hours. Jean-Paul Jansen, Chief Marketing Officer of Mars Pet Nutrition North America, emphasizes that investing in the bond with your cat, especially during those peculiar waking hours, can create beautiful, lasting memories. The 4AM Stories initiative is presented as an opportunity for a quick nutrient-dense meal combined with a peaceful audio story to grant more z's for both parties.

As a global leader in premium cat food, SHEBA® understands feline needs and how intrinsic behavior shapes their routine. The company invites cat owners to visit www.sheba.com/4amstories where they can create their personalized stories, fostering an enchanting experience that can soothe cats and their owners alike.

Beyond merely an entertainment initiative, 4AM Stories aims to support a greater narrative about the emotional and practical aspects of being a cat owner, reinforcing connections at both mealtimes and midnight wake-ups. For more about SHEBA and their innovative products, consumers are encouraged to explore their profiles on Instagram, TikTok, and Facebook.

Ultimately, the SHEBA® brand continues to craft not just products, but experiences that elevate the relationship between cats and their owners, recognizing that quality time—no matter the hour—can transform both the lives of pets and their people.

For those curious about this campaign or interested in learning more about SHEBA® and its variety of products, a visit to their official website is a great start to explore more.

About Mars, Incorporated

Mars, Incorporated is a family-owned business valued at approximately $55 billion, noted for an expansive portfolio that includes several beloved brands, particularly in the pet care industry. The company’s five principles inspire its operations and commitment to creating a better world for pets and people alike.