#Japan #Osaka #Food Supply #Fair Price Project #Osaka Supermarket

Experience the Price-less Supermarket in Osaka

The innovative Price-less Supermarket is set to open in Osaka on November 1-2, 2025. This event is part of the Fair Price Project, which aims to promote understanding of fair pricing in the food sector and is organized by the Ministry of Agriculture, Forestry and Fisheries (MAFF). Located in the OS Square in Umeda, this pop-up supermarket invites consumers to dive deeper into the food industry’s workings and to consider how pricing affects the supply chain.

What to Expect

During the event, participants will have the opportunity to learn about the current situation in agriculture, fisheries, and the food industry. The experience will empower them to think critically about how much they should pay for various products, allowing them to purchase foods at prices they determine themselves.

Event Overview

The Price-less Supermarket was previously held in Tokyo in early 2025 and now makes its way to Osaka, with plans to engage and educate consumers about fair pricing. This event aims to spark a discussion on the economic factors that affect the pricing of essential food items.

When: November 1-2, 2025, from 11:00 AM to 7:00 PM on both days.
Where: OS Square Event Space (3-3 Komatsubara-cho, Kita-ku, Osaka).
Access: Just a minute's walk from the Osaka Umeda station, accessible via Hankyu Railway and Hanshin Electric Railway.
Entry Fee: Free to enter; however, purchases must be made for the food items. Participants can enjoy the experience without making any purchases.
Organizer: Fair Price Project Office.

For further information about this event, visit the official website.

Event Highlights

Step 1: Learn through Panels and Movies

Participants will start their experience by watching informative panels and videos that detail the current state of food supply chains and the costs involved in getting food into consumers’ hands. This informative content allows attendees to gain a comprehensive understanding of what determines food pricing.

Step 2: Determine Fair Prices

Customers will see a variety of items, including milk, tofu, natto, potatoes, onions, and pre-cut cabbage, all displayed without price tags. Alongside the products, data about production, manufacturing, distribution, and retail will be available to help attendees decide what fair prices should be.

Step 3: Purchase at Your Price

After determining what they believe to be a fair price, participants can purchase their chosen food items at the price they set. The actual selling prices will be provided on the receipts, enabling participants to compare their estimated prices against market rates. A photo spot will also be set up for attendees to capture their experience.

Additional Information

Media coverage is generally permitted during the event. Interested journalists can contact the event organizers for more details.

For further insights about the Fair Price Project, please visit their official website.

This unique event not only aims to educate consumers but also creates a platform for engaging conversations about the economics of food pricing, highlighting the importance of sustainability and fair practices in the food industry.