Gong Cha Global and Stray Kids' Felix Partner for Global Campaigns through 2026

Gong Cha Global and Stray Kids' Felix Renew Global Ambassadorship

In a significant move to solidify its presence in the global tea market, Gong Cha Global has announced the renewal of its partnership with Stray Kids' Felix as their global brand ambassador. This collaboration, which began in mid-2025, is set to extend through 2026, with exciting new campaigns planned in key markets including the United States, Korea, Japan, and Australia.

Founded in Taiwan in 2006, Gong Cha has swiftly grown to become one of the world's leading tea brands, boasting nearly 2,200 stores across 33 countries. The company has built a strong reputation for its quality teas, made from premium ingredients that are freshly brewed to perfection. The alliance with Felix, a beloved K-Pop star with millions of followers, aims to further elevate Gong Cha's brand recognition and consumer engagement.

The partnership has already seen a variety of successful campaigns that not only featured new merchandise but also utilized Felix's voice in-store for customer guidance, adding a unique touch to the Gong Cha experience. Since the collaboration's initiation, Gong Cha has reported notable increases in customer interactions and positive sentiment across social media platforms, which indicate a strengthened brand presence.

Paul Reynish, CEO of Gong Cha, expressed enthusiasm for the continued partnership, stating, "Felix has been a perfect partner for Gong Cha. His global influence and genuine affection for the brand create a wonderful opportunity to introduce more consumers to our whole leaf bubble tea. We are excited to further share Gong Cha's unique and inspiring tea culture with customers worldwide."

The upcoming campaigns in 2026 aim to foster even deeper connections with global consumers, aligning what fans love about Felix with their favorite Gong Cha beverages. Missy Maio, Vice President of Marketing for the Americas, noted, "Having Felix as our Global Ambassador feels like a natural extension of our brand. Our customers often enjoy Stray Kids music while visiting our shops, and the Felix Favorites initiative highlights the joy of choosing a favorite tea."

As Gong Cha continues its ambitious expansion strategy, the partnership with Felix showcases a blend of innovative marketing and cultural relevance. By launching targeted promotions in each market, Gong Cha aims not merely to sell tea but to create memorable experiences that resonate with the brand's loyal customer base.

Gong Cha's commitment to quality and consumer satisfaction is at the forefront of its strategy. The brand's innovative product offerings, which include countless beverage combinations tailored to various tastes, ensure that it remains a contender in the competitive beverage market. The 2025 Best Food & Drink Franchise award at the Global Franchise Awards is a testament to this commitment.

As both Gong Cha and Felix look ahead, the synergy between a leading tea brand and a beloved K-Pop icon represents an exciting chapter for both parties as they seek to capture the hearts of consumers around the world and enhance their market presence.

For more information about Gong Cha and its offerings, visit Gong Cha's official website.