#Japan #Tokyo #Fancrew #TV shopping #Product Recognition

Understanding Consumer Recognition of TV Shopping Products

In a rapidly evolving retail landscape, television shopping continues to play a pivotal role in introducing new products to consumers. A recent survey conducted by Fancrew Inc. highlights key insights into consumer behavior related to television shopping products. Through the responses of 1,004 members of the Fancrew community, the survey examines product recognition and purchasing trends driven by TV shopping programs.

Key Findings

The survey's most striking revelation is that 69% of participants reported discovering a product for the first time through a TV shopping program. This indicates a significant reliance on television as a medium for product introduction amidst growing competition from online platforms.

Out of those who recognized products via these programs, 25% indicated that they had made a purchase. Notably, 57% of these purchases were made through the official e-commerce websites linked to the shopping programs, while 37% opted for telephone orders. This trend emphasizes the effectiveness of integrating traditional and digital sales channels in reaching and converting consumers.

Information Seeking Behavior

Interestingly, when viewers encounter an appealing product through a TV shopping segment, a majority takes initiative to seek further information. According to the data, 65% of those surveyed engage in additional research beyond what is presented in the program. This includes 36% who always look for more information and 29% who often do so.

The motivations behind these information-seeking behaviors are noteworthy. Approximately 75% of respondents stated that they wanted to understand the product specifications in more detail, while 70% expressed curiosity about customer reviews and testimonials before making a decision. This highlights the increasing importance of informed purchasing in today's consumer market, where transparency and reviews can greatly influence choices.

Comprehensive Survey Results

In addition to the aforementioned findings, the survey included a total of 24 questions exploring various aspects of consumer engagement with TV shopping. The data also sheds light on methods of information gathering and satisfaction levels regarding products purchased via TV shopping channels. The robust approach taken in this analysis allows for deeper insights into consumer sentiment and behavior in this unique shopping environment.

About the Survey

Conducted from June 18 to July 4, 2025, this internet-based survey targeted a diverse demographics of consumers registered with Fancrew, encompassing 150 million users across Japan. The breakdown of respondents included 234 males and 770 females, providing a balanced view of consumer behaviors across genders.

Fancrew's Role in Market Research

Fancrew Inc., based in Chiyoda, Tokyo, operates as a frontrunner in consumer analytics. The company utilizes patented technologies to analyze customer and employee feedback for advancing business operations, product development, and marketing strategies. The insights drawn from this survey not only contribute to Fancrew's offerings but also serve as a valuable resource for understanding market trends in retail and consumer engagement.

As consumers continue to navigate the complexities of shopping, TV programs that adapt to their needs for information and quality assurance may further solidify their place in the retail landscape.

Contact and Further Information

For a complete overview of the survey results or media inquiries, please contact Fancrew Inc. at [email protected]. We encourage proper citation of this study by mentioning "Research conducted by Fancrew Inc." and including our website link, Fancrew.