WISEcode Launches Beta for WISEcode Intelligence: A New Era in Food and Beverage AI Technology
In a groundbreaking step for the food and beverage sector, WISEcode™ has officially announced the beta launch of WISEcode Intelligence™, its first artificial intelligence product specifically designed for companies in the food and beverage industry. Envisioned as a game-changer, WISEcode Intelligence provides brands with a detailed view of their product portfolios and market insights through unique information that is not available elsewhere.
Historically, food brands have excelled at monitoring their sales figures to the finest detail. However, they often lack comprehensive insights into the actual contents of their products, especially the individual ingredients listed on labels. This is where WISEcode Intelligence steps in, bridging a significant gap with its innovative offering: The Food Genome Project™. This project presents an ingredient-level roadmap of the U.S. packaged food supply, allowing brands to scrutinize each component from their products as well as those of their competitors.
Customers today are increasingly demanding transparency about the foods they consume, often equipped with smartphones to conduct their research in-store. With this heightened scrutiny, WISEcode Intelligence arms brands with the ability to anticipate customer concerns before they arise. As Craig Anderson, the Senior Vice President of Industry and Government Solutions at WISEcode, stated, 'Consumers are scrutinizing ingredients more than ever, often with a phone in hand in the grocery aisle.' By leveraging this platform, brands can identify reformulation opportunities and understand their standings against competitors, making informed decisions that cater to the evolving palate of health-conscious consumers.
The AI-driven platform allows beta participants to:
Through WISEcode Intelligence, companies can gain insights that were previously inaccessible, reshaping how they present and reformulate their food products. The feedback generated from beta testers will be pivotal in shaping the final release of the product, which is expected to launch in early 2027. Food and beverage companies have the opportunity to join this beta program by reaching out to WISEcode.
Established as a leader in FoodTechAI™, WISEcode has devoted years to mapping the complexity of the American food supply, categorizing it into key elements: Ingredients, Nutrients, Value, Health Outcomes, and Contaminants. This mapping effort has resulted in the creation of the proprietary WISEcode Intelligence Platform™, hailed as the most comprehensive view of food supply in existence.
The proprietary WISEcode AI functions as a versatile research assistant that delivers vital insights into food-related queries, catering to a diverse range of stakeholders, including policymakers, scientists, retailers, health consultants, and consumers. Rather than prescribing what foods to consume, WISEcode provides clarity and transparency, enabling individuals to make informed choices about their nutrition.
For consumers, WISEcode's app delivers personalized nutrition assessments, evaluating food items according to individualized health criteria. For industry professionals, WISEcode Intelligence reveals the intricacies of the food system and its interplay with health, promoting a better understanding of dietary impacts.
The Food Genome Project™, comparable to the Human Genome Project, is another key initiative driving WISEcode's mission. It meticulously tracks the myriad ingredient terms that appear on U.S. food labels, mapping them back to real ingredients while considering thousands of non-mandated compounds. This enormous endeavor, which includes extensive evaluations against current health data, results in an unparalleled, regularly updated map of America’s packaged food.
As interest continues to fire up around the health implications of what we eat, WISEcode stands at the forefront, committed to demystifying food ingredients and equipping consumers with the tools to find their unique FoodTruth™. Interested parties can download the free WISEcode app from the App Store or Google Play, or visit WISEcode.ai to explore more about this revolutionary platform.
Historically, food brands have excelled at monitoring their sales figures to the finest detail. However, they often lack comprehensive insights into the actual contents of their products, especially the individual ingredients listed on labels. This is where WISEcode Intelligence steps in, bridging a significant gap with its innovative offering: The Food Genome Project™. This project presents an ingredient-level roadmap of the U.S. packaged food supply, allowing brands to scrutinize each component from their products as well as those of their competitors.
Customers today are increasingly demanding transparency about the foods they consume, often equipped with smartphones to conduct their research in-store. With this heightened scrutiny, WISEcode Intelligence arms brands with the ability to anticipate customer concerns before they arise. As Craig Anderson, the Senior Vice President of Industry and Government Solutions at WISEcode, stated, 'Consumers are scrutinizing ingredients more than ever, often with a phone in hand in the grocery aisle.' By leveraging this platform, brands can identify reformulation opportunities and understand their standings against competitors, making informed decisions that cater to the evolving palate of health-conscious consumers.
The AI-driven platform allows beta participants to:
- - Analyze their complete product portfolios, assessing ingredient quality, nutrient profiles, processing levels, and health research associated with each ingredient.
- - Verify the regulatory statuses of ingredients and analyze clean-label attributes along with a multitude of other factors.
- - Benchmark their products against competitor offerings to pinpoint white space opportunities in their categories.
- - Understand what influences each score and identify which ingredient modifications could enhance their ratings.
- - Publish product data on the WISEcode consumer application and opt for Non-UPF Verification.
Through WISEcode Intelligence, companies can gain insights that were previously inaccessible, reshaping how they present and reformulate their food products. The feedback generated from beta testers will be pivotal in shaping the final release of the product, which is expected to launch in early 2027. Food and beverage companies have the opportunity to join this beta program by reaching out to WISEcode.
Established as a leader in FoodTechAI™, WISEcode has devoted years to mapping the complexity of the American food supply, categorizing it into key elements: Ingredients, Nutrients, Value, Health Outcomes, and Contaminants. This mapping effort has resulted in the creation of the proprietary WISEcode Intelligence Platform™, hailed as the most comprehensive view of food supply in existence.
The proprietary WISEcode AI functions as a versatile research assistant that delivers vital insights into food-related queries, catering to a diverse range of stakeholders, including policymakers, scientists, retailers, health consultants, and consumers. Rather than prescribing what foods to consume, WISEcode provides clarity and transparency, enabling individuals to make informed choices about their nutrition.
For consumers, WISEcode's app delivers personalized nutrition assessments, evaluating food items according to individualized health criteria. For industry professionals, WISEcode Intelligence reveals the intricacies of the food system and its interplay with health, promoting a better understanding of dietary impacts.
The Food Genome Project™, comparable to the Human Genome Project, is another key initiative driving WISEcode's mission. It meticulously tracks the myriad ingredient terms that appear on U.S. food labels, mapping them back to real ingredients while considering thousands of non-mandated compounds. This enormous endeavor, which includes extensive evaluations against current health data, results in an unparalleled, regularly updated map of America’s packaged food.
As interest continues to fire up around the health implications of what we eat, WISEcode stands at the forefront, committed to demystifying food ingredients and equipping consumers with the tools to find their unique FoodTruth™. Interested parties can download the free WISEcode app from the App Store or Google Play, or visit WISEcode.ai to explore more about this revolutionary platform.
Topics Consumer Technology）
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